Dec

10 Advertising Words to Avoid in 2009 by Susan Gunelius on Entrepreneur.com

My latest copywriting article was published on Entrepreneur.com yesterday. This article talks about 10 Advertising Words to Avoid in 2009.

While the article is written with an eye to marketing in 2009, the list is actually an evergreen one, meaning most of the words on the list are words that you should always try to avoid in your copywriting. For example, words like “that” and “really” are just a waste of space when it comes to copywriting. That’s true anytime, not just in 2009.

You can read the full article here.

Shameless plug: Buy my copywriting book, Kick-ass Copywriting in 10 Easy Steps, with a foreward by Brian Clark of Copyblogger.com.

Susan Gunelius

Susan Gunelius is a 20-year veteran of the marketing field and has authored eight books about marketing, branding, and social media. Her most recent books, 30-Minute Social Media Marketing, Content Marketing for Dummies, and The Complete Idiot's Guide to WordPress, are available now. Susan’s marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world.

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