Jul

10 Sources for Expert Opinions and Testimonials

I write marketing-related articles for Cox Communications’ Kudzu Business Success Center at Everyday Marketer. Today, my latest article was published, and it provides a list of 10 sources for expert opinions and testimonials.

Adding expert opinions and testimonials to your marketing materials and advertising campaigns can give your messages credibility and authority and can help differentiate your business from the competition. Take a look at the list by following the link to the article on Everyday Marketing above then review your marketing messages to see where including an expert opinion or testimonial might add value and potentially boost sales and revenue.

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Susan Gunelius

Susan Gunelius is a 20-year veteran of the marketing field and has authored eight books about marketing, branding, and social media. Her most recent books, 30-Minute Social Media Marketing, Content Marketing for Dummies, and The Complete Idiot's Guide to WordPress, are available now. Susan’s marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world.

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