I write marketing-related articles for Cox Communications’ Kudzu Business Success Center at Everyday Marketer.  Today, my latest article was published, and it provides a list of 10 sources for expert opinions and testimonials. 

Adding expert opinions and testimonials to your marketing materials and advertising campaigns can give your messages credibility and authority and can help differentiate your business from the competition.  Take a look at the list by following the link to the article on Everyday Marketing above then review your marketing messages to see where including an expert opinion or testimonial might add value and potentially boost sales and revenue.

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