Did you know that 99% of the employers in the United States are small businesses? Did you know that the number of women-owned businesses in the United States increased by 20% from 2002 to 2011? In other words, women small business owners are playing an incredibly important part in job creation in the United States as more and more women take control of their own careers, … [Read more...]
Archives for January 2012
When Being GUTSY Starts Young
I recently spoke at a women’s networking group and asked the bright and creative professionals to think about the earliest time they could remember when they spoke out for themselves. To jog their memories, I told a story about unfairness when a boy in my elementary school class was yelled at when I was the one “sneaking” in front of him in line. (You can read the whole … [Read more...]
You Never Know What Impacts
I was having an amazing conversation with my grown daughter who is a free spirit. She is a film maker and raw food chef who has a ton of friends and opinions about, well, just about everything. Here’s what was fascinating. When she was little, way before You Tube, she loved to listen to songs and stories by Marlo Thomas from the album “Free to Be You and Me”. She went … [Read more...]
Are You a Change-maker?
Post by Jane K. Stimmler, contributing Women on Business writer. It's a new year with new opportunities. Maybe there are things you want to change about yourself, or perhaps you have a desire for change on a more global scale. Do you want to get ahead in your workplace? Change the culture of your organization? See more women rise to the top? Whatever modification you want … [Read more...]
3 New Year’s Resolutions for Your Business
Guest Blog Post by Lourdes Balepogi of Chispa Marketing. For many, a New Year represents a chance at a fresh start. And business owners are constantly in search of ways to reinvent themselves; to capture that next edge that will help them grow their business and better serve their clients. Thankfully, there are a number of ways to do it. To get you started, we’ve picked three … [Read more...]
Make your business seen and heard in 2012 – effective PR planning and implementation
Guest post by Georgina Dunkley (learn more about Georgina at the end of this post). Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for a successful 2012 in the spotlight, I have … [Read more...]
Sears: A Post Mortem
Sears has been on a steady decline for quite some time and they have just released news that they have a new merchandising officer. They have lured Brookstone CEO, Ron Boire, to fill this invented position under the guise that a focus on merchandise will help the struggling brand. We can learn from some of Sears’s mistakes and here’s how. Find your voice and stay true to … [Read more...]
What Happens if the Person Picking Your Brain is Already a Paying Client?
A lot of us have seen this article on Forbes making its round on the various social media platforms: No You Can’t Pick My Brain. It Costs Too Much. But – what happens if the person picking your brain is already a paying client? Most small business owners or consultants would agree – we give entirely too much information away for free. For me, a lot of times this occurs … [Read more...]
5 Costly Website Mistakes and How to Avoid Them
Your website can be a powerful tool for marketing you and your business. It gives you a platform to reach your audience, to connect with your ideal clients, and to show them how you can help them. Whether you have a local or an international business, a website can definitely boost your sales! You can’t just throw up a website and hope for the best, though. There are certain … [Read more...]
How to (or NOT to) Stand Out With Your Resume
How to (or NOT to) Stand Out With Your Resume I recently came across an article on MSN careers, titled 20 Unusual Resume Tactics to Avoid. In it, the author, Autumn McReynolds, shared what she believed to be tactics to avoid with your resume, based on the annual CareerBuilder survey. These 20 tactics were: Candidate said the more you paid him, the harder he … [Read more...]