Sponsored by VISA Business: Contrary to popular opinion, small business marketing doesn’t have to cost a fortune. With a bit of marketing savvy, you can promote your business without dipping too deeply into your marketing budget or your small business credit line. The following 10 creative ideas for small business marketing on a shoestring budget can really work if you’re … [Read more...]
Archives for May 2013
How to Excel in Interviews with Recruiters for Corporate Board Seats
A key step to landing a position on a corporate board is to nail your interviews with recruiters. Board Guru™ Tracy Houston of Board Resource Services, LLC has provided some great information to Women on Business today that will help professionals excel in interviews with recruiters for corporate board seats. Following is the advice a corporate board candidate shared with … [Read more...]
Senator Urges SEC to Increase Diversity on Corporate Boards
In a letter sent today to Mary Jo White, Chairman of the Securities and Exchange Commission (SEC), Senator Bob Casey (D-PA) urged the SEC to take steps to address the lack of representation of women and minorities on corporate boards. In his letter, Senator Casey cited several statistics from a recent Alliance Board for Diversity report to support his message, … [Read more...]
Most Powerful Women in the World 2013 Announced
Who are the most powerful women in the world? According to the Forbes 2013 World's Most Powerful Women List, they come from diverse industries, including business, technology, media, politics, philanthropy, real estate, investments, fashion and retail, food and beverage, and entertainment (i.e., celebrities). Of the 100 power women on the list, a large percentage work in … [Read more...]
2013 Women on Boards Survey Finds the Gender Gap Closed 1.7% Since 2009
The number of women on the corporate boards at 5,977 companies in 47 countries across the globe has increased by just 0.5% since 2012 and only 1.7% since 2009. Those statistics come from GMI Ratings' 2013 Women on Boards Survey as reported by Kimberly Gladman, Director of Research and Risk Analytics at GovernanceMetrics International. Gladman shared the key study results on … [Read more...]
Tips for Minority Women on Leaning In
Guest post by Claudia Chan (learn more about the author at the end of the article): Role models are one of the most important factors in helping us see what we can become. But minority women can often feel like it's difficult to find role models who look like the people they see in the mirror each morning. If your company isn't diverse, take the initiative to find a role … [Read more...]
Just 4 out of 10 Male Senior Executives Believe More Women are Needed in Senior Positions
New research from the Conference Board of Canada found that just 42% of male senior executives agree that more women are needed in senior-level positions versus 90% of female senior executives. Interestingly, the percentage of males who believe more women are needed in the senior ranks increases in inverse proportion to the hierarchical level of the males' roles. The exact … [Read more...]
Study Finds Women are More Ethical at Work than Men
A research team at the University of Pennsylvania's Wharton School released a new study that shows, "women are less willing to sacrifice ethical values for money and social status and that women associate business with immorality more strongly," CNN reports. The research involved three separate studies with a main element focusing on a series of fictitious job descriptions … [Read more...]
Mobile-Friendly Email Design – What It Is and Why It Matters [Infographic]
It is more important than ever to ensure your email marketing campaigns are mobile-friendly. Thanks to responsive mobile email design techniques, it's also easier than ever to make your email marketing campaigns mobile-friendly. According to the new "Mobile Friendly Emails" infographic from Email Monks, 75% of companies do not optimize email for mobile viewing yet. That … [Read more...]
Getting Ahead!
Guest post by Ramona Clay (learn more about the author at the end of the article): Can you imagine waking up excited to go to work? Passionate about what you do? Generating money and opportunities that match your level of enthusiasm? As a career strategist, I help individuals fulfill their passions in life; especially, those in transition - such as baby-boomers, and the … [Read more...]