Sponsored by VISA Business: An unoriginal brand is unlikely to succeed because it’s constantly chasing brands that are already on the market and have already taken a space in consumers’ minds. To achieve maximum success, you need to position your brand against competitors by differentiating it in some way. Of course, differentiators don’t have to be huge to be effective. … [Read more...]
Archives for November 2013
State of Women-Owned Businesses and Women Presidents in 2013 [Infographic]
The Women's Presidents' Organization released the results of its Economic Impact Survey which offers key statistics about women-owned businesses and women presidents in general. According to the survey results, two out of three women presidents (65%) achieved positive growth during the first six months of 2013, with one out of two (50%) hiring new employees and nearly two … [Read more...]
3 Common Time Wasters at Work that Negatively Affect Your Business [Infographic]
For all the time and money companies invest to improve productivity by training employees, integrating technology, and working with productivity and project management experts, there is still a significant amount of wasted time every day at nearly every company. One year ago, I shared in infographic that showed how wasted time affects workplace productivity. Now, it's time … [Read more...]
Collaboration For Innovation
Innovation is getting increasingly essential for any organization in this competitive world. Innovation is defined as renewing and changing the ways of doing things or creating new products or services that has an influence upon the way an organization operates (Clegg et al., 2011). Collaboration means to work with two or more parties to do a task and to achieve a common … [Read more...]
Got A Low Traffic Site? Here’s How to Get A Ton Of Subscribers Fast
When I was little, my dad used to take me fishing at least once per month. We lived near a nice sized lake that made fishing an easy hobby to have. I’ll never forget the first time I looked into this white barrel filled with swirly things. Ewww, I used to think to myself. Those things stink. And they’re all squishy. While I never said a word to my dad, he could tell by … [Read more...]
The Importance of Collaboration to Business Event Success
The positive effects of collaboration in business are becoming more well known, and that kind of success can carry over to event management as well. Networking can help you improve your event performance, organization, and volunteer productivity, and it can drive in new business as well. Event promoters who are members of several networks, and who enroll attendees as … [Read more...]
Women in Biz Round-up: 12 posts you’ll be glad you read
Every once in awhile, it's OK to do nothing but sip on a cup of coffee and read. But if you're like me, you have a habit of skipping the fiction, loading up on news, and skimming posts on Facebook and Twitter a little too thoroughly. Lately, I've been soaking up anything I can find on women in business (including posts here). I'll admit that this gets in the way of my … [Read more...]
4 Awesome After-Sales Techniques that Attract Loyal Customers
Gaining customer loyalty is always a key achievement for any business since revenue comes mostly from repeat business. In fact, maintaining relations with a loyal customer costs five times less than attracting new ones. The information age plays favorably towards buyers since they can acquire product information easily from the Internet. This makes comparing brands a lot … [Read more...]
Lose the Stress and Take Back Your Time with Mobile Apps
Running a small business isn't easy and it’s even harder for women. On top of the issues of running the day to day operations of a business, many female entrepreneurs also struggle to have families. Being at the office, picking up Andy from soccer practice and sending your workers checks out on time? There has to be something out there to make your life a little easier. So … [Read more...]
The Business Value of Hiring Veterans
It's Veteran's Day in the United States, which is a day to honor Americans who have served in the military. However, for many men and women who dedicate years of their lives to their country, they find themselves practically unemployable when they leave the military. The problem of transitioning from military service to the business world is one that many people are trying … [Read more...]