This post is sponsored by Capital One: For small business owners, obtaining loans to fund new initiatives or investments can be challenging. Even established small businesses can experience cash flow problems at times, particularly seasonal businesses. For businesses that haven't experienced cash flow problems yet, the day might come when you do. If you don't have a business … [Read more...]
Archives for December 2013
Proof that the Glass Ceiling Can Shatter
History for women in business was made when Mary Barra was named the new CEO of GM on December 10th of 2013. Barra is the first female CEO of a US car company, changing a tide that was once a male-dominated industry and led almost exclusively by men. What’s even more surprising is that Mary Barra started out at GM as an intern. Painstakingly, and with great tact and … [Read more...]
5 Steps to Conduct a Brand Audit in Your Annual Business Wrap-Up
Sponsored by VISA Business: As the year draws to a close, it’s essential that you include a brand audit in your annual business wrap-up. Have the strategies and tactics you’ve implemented during the year effectively grown your brand? Has your brand veered off course in any way? Without the answers to these questions, you could be moving in the wrong direction in 2014. The … [Read more...]
5 Characteristics of Successful Women Leaders
Women have come a long way in recent years. It is hard to imagine that just a half a century ago, women in many countries around the world were not allowed to vote or hold public office. France and Switzerland only gave the right to suffrage to women as recently as 1944 and 1971, respectively. Women have continuously encountered a glass ceiling in many aspects of their lives, … [Read more...]
Affiliate Marketing for Events – How Does It Work?
Affiliate marketing is often billed as one of the top online marketing programs for small businesses. Why Is Affiliate Marketing Great for Small Businesses? There is just no risk when it comes to affiliate marketing. The whole burden of advertising, sales, and promotion is placed on the shoulders of the affiliates. You only pay money when the results come in. With an … [Read more...]
Women of Innovation: Zoe Barry
Zoe Barry is the CEO and Founder of ZappRx, a company that uses an online platform to manage specialty prescriptions. Founded in 2012, ZappRx allows a provider to write an e-prescription that is instantly sent to the patient's smartphone thus removing the waiting and miscommunication that so many people experience when getting prescriptions filled at a pharmacy. The company … [Read more...]
Contact Forms with 3 Fields Drive Highest Conversions – Infographic
According to the data in a new infographic from SingleHop, contact forms with three fields drive the highest conversions. In fact, conversions decrease as the number of fields increases. However, if you value the quality of the leads you get over the quantity, then you should know that as the number of fields increases in contact forms, the quality of leads increases, … [Read more...]
Healthy Lunches: How Corporate Catering Can Better Your Company
With the economy on the rise, employers are doing everything that they can to make sure that their companies are profitable. Cutting funds here, moving funds there, investing funds here—all in the name of optimization and security. One option that way too many companies are neglecting is hiring a corporate catering company. At first, spending money on food so that your … [Read more...]
Why Have a Business Event?
There are many great reasons why a business should hold an event. The most obvious reason for your business to hold an event is that it will bring in more money than selling an e-book or other product on your website. It will also take less time. An Ebook Example For example, let’s say that you write an e-book based on the content that you currently have on your website or … [Read more...]
The Most Ignored Customer
Traffic. Everyone wants more of it. There is never enough to go around it seems. One marketer says to use Facebook. The other says to use Pinterest. The other says to use Google AdWords. Another one says to use Instagram. So many options, so little time. I always ask my clients what’s the purpose for their wanting more traffic. Their answer is usually something like … [Read more...]