The word ‘equality’ derives from the word ‘equal’, which is defined as being the same or identical. Therefore, two things that are not the same cannot possibly be equal. That said, two different things can be considered to have the same value; and this is far more important than trying to actually be equal when we’re not designed to be. Men and women are different in so many … [Read more...]
Archives for 2014
5 Ways Your Employees Are Your Biggest Security Risk, And How To Stop It
Monitoring an IT network should be an essential part of any routine business process, yet so many companies fail to make sure they do this properly. These days, many businesses are struggling to balance internal security and giving their employees the tools and network access needed to get their jobs done properly. It is important to ensure there are measures in place to … [Read more...]
10 Things Your Employees Don’t Want (or Need) To Know About You
Being the boss is hard, being the owner of a small business and the boss is even harder. It’s completely natural to want to dish to your employees about the hardships of your day--you likely have a lot in common with those awesome people you hired, you see them all the time, and they are genuinely interested in the well being of your business. The problem is though, that … [Read more...]
Top 10 Website Design Trends to Start Using in 2015
These days, having an aesthetically-pleasing, user-friendly website is a must. It's often the first, and strongest, impression your brand leaves on increasingly Internet-savvy customers. As such, you need to incorporate website design elements that are unique, elegant, and enhance the user experience. Consider trying out some of the top website design trends for 2015 to give … [Read more...]
2014 Telecommuting Statistics Infographic and 99 Work at Home Productivity Tips
If you read Women on Business frequently, then you know we're huge advocates of telecommuting. From personal experience, we see the benefits in terms of productivity that translate directly into higher revenue for the companies we work for. Over the years, we've shared many of the statistics that support working from home, and you can find some of that data by following … [Read more...]
The Top 6 Best Paying Jobs for Women
Sponsored by Jobtonic: Today’s job market is fiercely competitive, and for women, the job search can be even more challenging. While many industries are still dominated by men, there are numerous careers where women account for the majority of the workforce. And many of these careers are helping women earn top dollar for their expertise and skills. It should come as no … [Read more...]
Help Create the Small Business Health Index
Would you like to help create an index of economic indicators that captures the health of small businesses in the United States? Fit Small Business is developing a Small Business Health Index with a goal to provide accurate data on the state of small business health in the United States, and the Women on Business audience has been asked to help! While the term of "small … [Read more...]
5 Steps to Promote Your Business on Pinterest
Are you using Pinterest? Are you using Pinterest for her personal use or business use? It should be both! Pinterest has grown substantially in the past few years, and did you know that the majority of users are women? This probably comes as no surprise, but it's also why you should be using Pinterest to promote your business. Women are the ones that buy! Here are a few … [Read more...]
10 Organic SEO Strategies for 2015
With the new year right around the corner and the recent Google search engine updates, it's time to review and revise your SEO strategies for 2015. In the past, when Google has made significant updates to their search engine algorithms, many companies lost organic page ranks. It was frustrating and somewhat defeating to have to start over. Penguin 3.0 - October 2014 Luckily, … [Read more...]
7 Easy Ways to Screw Up Your Brand
Your brand is your promise to consumers and the world. Unfortunately, with very little effort you (or others) can screw it up, leaving you scrambling to do damage control. Here is a list of ways you can make a mess of your brand: 1. Ignore Your “Core Truth.” Every brand has something that it does well that makes it unique. It’s the thing that people automatically associate … [Read more...]