With over 350 languages spoken in US homes and over 60% of all the nation’s children predicted to be part of a minority or ethnic group in 2020, it’s clear that the US is a diverse country. It is also becoming increasingly clear that prioritizing diversity and adopting a culture of inclusivity is crucial for business success. A study from McKinsey & Company stated that … [Read more...]
Archives for 2015
9 Questions To Ask Before Hiring A Startup Lawyer
When you start a business you have a vision of doing something great, right? That’s why you want to do everything right, from your logo to employee contracts. I know how it feels! And because you want to do everything right, you decide to hire a startup lawyer so there aren’t any loose legal ends. Apart from doing the right thing, there is another reason why the right … [Read more...]
Why HR Professionals Must Know How Employees Commute
With the news that New York City and Washington D.C. have joined the trend of municipalities requiring employers of more than 20 workers to provide qualified pretax transportation benefits, a host of human resources professionals will be greeting 2016 with proposals on how this can be done. This is a trend that's not going away, so even if it hasn't hit your city yet, it's … [Read more...]
Why Your Business Should Use Snapchat for Marketing
The way people network is constantly evolving, and so are the platforms they are using. This creates an ever-changing environment for business owners trying to reach their audiences. However, being open to new technologies gives your business a competitive advantage. To be closed-minded in a time of constant change puts you in danger of being left behind. Take, for … [Read more...]
How to Boost Your Brand in 2016
So… what is a brand? "A brand is a reason to choose." Cheryl Burgess – Blue Focus Marketing "Branding is the sub-total of all the “experiences” your customers have with your business.” Bryan Eisenberg – Author of Waiting for Your Cat to Bark “A brand is a singular idea or concept that you own inside the mind of a prospect.” Al Ries – Author of Positioning: the Battle … [Read more...]
Are You Looking for Cheap Business Ideas?
Are you ready to start your dream business? Many people associate starting a business with huge expenses. The great news is that if you want to start a business, you can do it very inexpensively. There are literally thousands of entrepreneurs making hundreds of thousands of dollars working from home. An equally high number have combined their home and a vehicle to provide … [Read more...]
The Elephant In The Global Economic Room
As we head into the tail-end of the year, and what seems like a never-ending set of horror stories from across the globe keep dominating local headlines, I've found some of my economic and business thoughts inevitably turning overseas. Not to Europe – where I think the fundamentals are reasonably sound despite the various political and security challenges they're currently … [Read more...]
Standing Desks Less Popular in Wake of New Study
After a flurry of studies suggesting workers who sit behind desks all day were endangering their health, many human resources departments were flooded with requests for standing desks and standing meetings as well as walking consultations. Now, a new study out of the University of Exeter in the United Kingdom suggests that prolonged sitting does not actually increase … [Read more...]
3 Steps to Turn Your Staff into Brand Ambassadors
Sponsored by Fire Label: Promoting a positive image of your business should be one of your top priorities, and your staff members can play a crucial role in this. Whenever they come into contact with current or prospective customers, your personnel can influence the way in which your firm is perceived. To ensure your employees create the right impression, here are three … [Read more...]
“Dear Hallmark, Where’s My Section?” The Working Woman’s Missing Greeting Cards
Ava has just returned from a week long mega-meeting for her pharmaceutical company. The excitement is high from the top for the launch of a “novel medication with a disease state with very current options.” Ava has lost count of the number of similar meetings she and her colleagues have participated in. The meeting planning is beyond gigantic, and she can’t help but … [Read more...]