As early back as I can remember, my grandmother belonged to Weight Watchers. I can vividly remember her making her famous rhubarb pie. My sister and I never tried it but looking back we probably missed out on a tasty treat. My grandmother loved Weight Watchers so much that she would travel by bus about an hour to go to their meetings. Once she reached her weight loss goal … [Read more...]
Archives for January 2015
3 Tips to Jump Start Your Social Media Strategy and Gain a Board of Directors Seat
How do I jump-start my social media strategy to gain a board of directors seat this year? I get this question a lot, and recently, many people have been asking me for ideas that would help them get a better focus for a social media plan. Here are a few tips to help you get started: 1. Start your social media self-promotion plan in phases. Align your marketing to these four … [Read more...]
Harnessing the Power of On-Hold Marketing
Nearly all businesses these days have some form of on-hold marketing. Generally though, it is not very well thought out and is used purely to fill the waiting time between when a customer calls and when the customer finally gets through to speak to you. Your business may be missing a big opportunity to utilize this important window of opportunity to more effectively promote … [Read more...]
5 Reasons Blogging is Important to Your Business in 2015
Research carried out by eMarketer discovered that the number of people reading blogs in the United States alone is 140 million. That is a big audience! Another research study carried out by Technorati on consumer behavior revealed that blogs have a significant influence on purchase decisions. In total, 31.1% of consumers said that reading authoritative blogs influences their … [Read more...]
Writing Mistakes Cost Money and Hurt Your Career [Infographic]
Did you know that poor writing is costing you money? A new study of freelancers by Grammarly reveals that people with strong writing skills are better at their jobs and get paid more than people with poor writing skills. Good writing is critical to business communication. It can open doors or shut them very quickly. Looking for a new job? If your cover letter is poorly … [Read more...]
Women on Business Welcomes Hephzy Asaolu to the Contributor Team
I am pleased to announce that Hephzy Asaolu has joined the team of contributing writers at Women on Business. Hephzy brings a decade of business experience and a global perspective to Women on Business. Please join me in welcoming her to the team! You can learn more about Hephzy and how to find her online below. About Hephzy Asaolu Hephzy Asaolu is the CEO if hephzysocial, … [Read more...]
3 Steps To Take Before Starting A Business
The other day I was watching a re-run of the show Reba and thought, “This is a great topic for a blog post!” Reba’s younger daughter needed money for her college fund. Since Reba and her husband were divorced, she asked him if he could help. In Reba’s mind, the way he could help the most was by selling his country club membership that he had for over 15 years. Doing that … [Read more...]
3 Power Tips to Land a Board Seat in 2015
If you want to get a corporate board seat in 2015, then you'll benefit from the three power tips to make it happen below! 1. Pay Attention to Your Self-Signals. Do you have a negative or positive voice that speaks to you as you progress toward your goal this year? Are you overstated or understated? Learn to hear your thoughts, pay attention to your self-signals, and turn off … [Read more...]
Is It Too Late to Succeed in Online Business if You’re Launching in 2015?
You may have considered starting an online business, but have held back for fear of failing in a saturated market. After all, the internet is awash with every business you could possibly think of, with thousands more cropping up every single day. How can you possibly compete with that? So if you are considering starting a business in 2015 and are worried about saturation, … [Read more...]
The Trademark Application Process Takes Longer Than You Think [Infographic]
Did you know that it could take anywhere from seven months to more than two years to get a federal trademark registration? A new Trademark Timeline infographic from Innovation to Profits (shown below) reveals that there are three primary things that can cause delays in the trademark registration process: 1. Office Actions These come from the examining attorney at the U.S. … [Read more...]