We've talked about getting more followers on Pinterest on Women on Business, but what about Instagram? How can you get more followers to your business Instagram profile and convert those followers into paying customers? In other words, how do you close sales on Instagram? You might not think of Instagram as a sales channel, but more and more businesses are using it to … [Read more...]
Archives for August 2015
How to Build a Mailing List of Subscribers Who Buy
You must have heard the saying that the money is in the list and maybe, you recognize it but you struggle to figure out how to get more people onto your list. This article will give you a strategy that will work as long as you work it. Do not fall into the trap of over thinking it! Instead, do the work to make it happen in your business. 1. Decide Who You Want to be and Set … [Read more...]
How High Obesity Rates Affect Workers Compensation Costs
Did you know that workers' compensation is a significant cost element of the total employee benefit package? Indeed, it is one of only three benefit programs (social security and unemployment insurance) required by law in all the 50 states in the United States. The bigger picture is that high obesity rates are a burden and costly for the organization. In the United States, … [Read more...]
Is Multitasking Ruining Your Meetings? 3 Tips to Boost Engagement
You call a meeting to discuss some crucial matters with regard to staff training issues. How the managers decide to proceed once you lay out the facts as you know them will have a great impact on the effectiveness of their new hires to do their jobs in the future. You have arranged for ample supplies of coffee, prepared a thoughtful, workable agenda and distributed it, and … [Read more...]
High Employee Engagement Can Lead to Doubled Annual Net Profit
Did you know that companies with effective levels of employer engagement experience doubled annual net profits, 18% higher productivity, 2.5 times greater revenue growth, and 40% lower employee turnover? Those statistics come from research conducted by Pure as shown in the infographic at the end of this article. But that's not all! Management holds the cards when it comes … [Read more...]
Women in Business Statistics that Might Surprise You
Did you know that women make just $0.78 for every dollar men make in the United States? That's just one of the many statistics about women that you can find in the infographic at the end of this article. Some of the data is well-known, but it's great to see it all in one place. This is a collection of women in business statistics that shouldn't be missed. Here are some … [Read more...]
Helping Employees Change Habits Takes 66 Days
Introducing new working habits and training procedures into the workplace takes a little longer than the traditional thinking about habits suggests. Since 1960, when Dr. Maxwell Maltz suggested in his book "Psycho-Cybernetics" that it take 21 days for people to trade one old habit for a new one, many training programs have been set up on the assumption that within three … [Read more...]
How to Build and Save Face the Japanese Way
Spending several years as the sole foreigner in a rural town high in the Japanese Alps taught me more than words can express, giving me the ability to view life through a different lens. I learned the real meaning of gender inequality, the importance of cultivating your own food, and how to live and think more communally. But the biggest lesson I learned was about face, a … [Read more...]
What Reading “The 5 Love Languages” Taught Me About Leading A Team
"The 5 Love Languages" by Gary Chapman is an excellent book about love and relationships, but little did I know what it would teach me about leading a team of employees. Initially, when I read the book, I read it to find out about my communication style in relationships, but it taught me a tremendous amount about my communication style in my business, too. There is a lot to … [Read more...]
Find Reliable Business Feedback by Avoiding Nay Sayers and the Yes Group
When you are starting or growing a business, you typically can’t do it all alone---even in the early stages where the first steps might be proof of concept and customer validation, which are fancy ways of saying you're finding out if your idea is as great as you think it is and getting an idea of the demand for your idea in the market. This may mean conducting a survey or … [Read more...]