Nowadays, reaching out and selling to customers is easier thanks to online networking and social media. The problem is several businesses are using the same methods. How do you elevate your brand to claim its niche in the market? What steps will you take to get new customers and make them loyal enough to keep coming back for more? We might find the answer in four ways … [Read more...]
Archives for October 2015
How Identity Theft REALLY Impacts Your Business
As a consumer, you are well aware of the dangers of identity theft, but have you considered how this criminal activity affects your business? The Evolution of Identity Theft Identity theft isn’t a new threat. What is new is the method criminals use to execute this fraud. And the most popular method seems to change daily. Merchants need to understand the tactics criminals … [Read more...]
The Entrepreneur – Imperfection at Its Best
To err is to be human, as we are all told. How annoying – how presumptuous! Maybe some of us strive NOT to err, as a rule of thumb – maybe some of us are pretty faultless, and therefore our professional and personal lives follow suit. Everything planned and timed to perfection; no excuses….Except no; in fact, that’s actually a fantasy-world. No-one, no business, NONE of us, … [Read more...]
4 Reasons Why SEO Is Important to Your Business
Everyone uses a search engine every now and then for different reasons. But did you know that only 25% of internet users scroll beyond the first page of search results? Yes, it is the harsh truth in today’s online world. So if your business doesn’t appear on the first page of search results, the remaining percentage of people is never going to find you, let alone make the … [Read more...]
The Fine Art of Giving Effective Feedback
Of all the tools available to train, guide and motivate employees, the most finely balanced is the art of giving feedback. If it is too negative, it can throw the employee off their game entirely, thinking that they are doing everything wrong and can never achieve the excellence demanded by their boss. If it is too positive, it can be construed as shallow and start to … [Read more...]
5 Ways to Get Organized
Want to get organized? Here are five ways to do it! 1. Throw away Unneeded Items A lot of us, especially entrepreneurs, have “I may need that one day syndrome.” That’s basically feeling like you don’t want to throw away anything because you feel like you will need it one day, regardless of how old the items is. When organizing our offices we automatically think about … [Read more...]