4 Key Personal Characteristics of Successful Women Entreprenuers and What’s Holding Them Back


Are there certain personal characteristics that successful women entrepreneurs and business owners share? The answer is “yes” according to Marsha Firestone, Ph.D., President and Founder of Women Presidents’ Organization (follow the link to read some of Marsha’s articles here on Women on Business).

Marsha offers four key personal characteristics of successful women entrepreneurs that were recently published by SME Toolkit:

  1. Successful women entrepreneurs make things happen.
  2. Successful women entrepreneurs are driven and confident.
  3. Successful women entrepreneurs are intelligent and innovative, but not “A” students.
  4. Successful women entrepreneurs are big dreamers.

Do you have the traits of a successful woman entrepreneur? What traits would you add to this list?

Marsha also identifies what she believes is one of the biggest obstacles to women entrepreneurs–a lack of venture capital funding. She explains:

“Recent research by the Small Business Administration (SBA) shows that the proportion of funds received by women-owned businesses as compared to their male counterparts remains extremely small. This lack of venture capital funding is a situation that needs to be rectified. America’s growing segment of women business owners makes a significant contribution to the national economy. According to the Center for Women’s Business Research, 10.6 million firms are at least half owned by a woman or women. These firms employ 19.1 million people and generate nearly $2.5 trillion in sales. The last thing anyone wants is to have this vital segment of our economy held back because of lack of venture capital support.”

Get the details: Personal Characteristics of Successful Women Entreprenuers via us.smetoolkit.org


Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

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