Guest post by Lisa Moren Bromma (learn more about Lisa at the end of this post)

Most people assume that professionals and business owners are all extroverts. That is simply not true. In my own mastermind group many of the business owners that I share ideas with are actually shy people by nature. Being naturally introverted can be a challenge in any profession, but a business owner or professional must face the public in order to promote themselves and their business, brand or company.
In order to grow a business, they must learn to overcome their natural shyness. Here are 4 tips that can help anyone become a master self-promoter!

1. When speaking in public here are the two words you should live by. Be prepared. Off the cuff, on the fly, winging it or going with the flow are not strategies you should use!
2. Position yourself as an expert with the written word versus the verbal communication. Whether it is by creating a blog, posting on social networking sites or submitting articles to web sites or publications, showcase your expertise through your writing!
3. Host a business event. By hosting you will get the necessary PR as the mastermind behind the event without having to be onstage and that will automatically draw business contacts to you.
4. Network. Develop a few easy conversation starters and let the others talk. Stick to neutral topics, avoiding politics or religion! Also consider bringing one of your more extroverted business associates with you. They can do the legwork of getting the conversation going while you watch and learn!

Finally, don’t forget to smile! People are naturally drawn to friendly faces!

About the Author

Lisa Moren Bromma has 30 years of investing experience; primarily in real estate and in the cash-flow industry and has taught over 1000 seminars on the subject.  She is the author of the newly published How to Make Money in Alternative Investments and Wise Women Invest in Real Estate and the editor of the Wise Women Investor blog and newsletter.