It’s my pleasure to join the writing team of Women on Business. This is a great community of writers who share excellent and practical business tips. Many writers also raise important questions for women in business.
With my posts, I’ll be sharing some best practices advice for marketing, public relations, communications, copywriting and even general business strategy. I’ll also write about business strategy based on the classic The Art of War, based on my new book, Sun Tzu for Women: The Art of War for Winning in Business. For centuries men have used The Art of War to wage wars and business. Women, however, by contrast, and generally speaking, haven’t been major proponents of Sun Tzu’s classic.
That’s too bad, because I believe firmly there’s a lot in The Art of War that women can use to propel their careers and think differently about their businesses—without adopting masculine or militaristic characteristics. I’ll blog about how. I’ll also include relevant and timely research and news that impacts women in business and will frequently tie that back into Sun Tzu’s strategy.
So is Sun Tzu for women? Stick around, read on, and you be the judge. . .