NEWS AND INSIGHTS UPDATE:
With so many free and affordable market research tools available to businesses today, it’s not surprising that companies aren’t getting the information they need (or they’re not interpreting it correctly).
Market researcher Annie Pettit shared six of the top market research mistakes that she sees on Business 2 Community:
- Not starting with a research objective.
- Using insufficient sample sizes.
- Being bound by statistical significance, or lack thereof.
- Generalizing beyond your sample.
- Creating something out of nothing.
- Focusing on entertaining, not educating.
These are important mistakes to avoid, and you can get all the details by following the link below to read Annie’s full article.
I’d also add one more market research mistake you should never make: massaging the numbers to fit an agenda. I’ve witnessed that mistake in action during my corporate marketing career frequently, and you, your company, or your client will suffer in the long-term if you make this error. You should stand by the data (if you’re confident it’s accurate) and adjust the goals and plan according to that data — not the other way around.
What do you think is the biggest market research mistake to avoid?