If a picture of you appears on Facebook or somewhere else on the Internet, it is likely that just about anyone can see it if they search for you. Right now there is a Facebook application called Photo Finder, powered by Face.com. It uses facial recognition and social connections software to locate a photo of someone – even if it wasn’t identified by name (tagged). You want you and your business to be searchable, but are we becoming too searchable on the web?

According to the exceptionally insightful article in The New York Times Magazine, “The End of Forgetting,” by Jeffrey Rosen (July 25, 2010), as facial recognition software becomes more sophisticated, people will be able to find any picture of you located anywhere on the Internet. Someone could simply take a picture of you with a cell phone, plug the image into Google, and pull up all photos (whether identified or not) of you that are on the Internet. Yikes. What about that fun neighborhood party last weekend where a bunch of adults were swimming… yeah, better not put those on Facebook…

The lesson to takeaway from this is to remember that our public image and our reputation are not just in our hands to control.  Being a key player in your brand and your business means that you must use caution with your online presence. Make sure you know what is out there about you – pictures, reviews, and everything else.