Author Archive
Is Your Brand Cohesive or Confusing?
Posted by: | CommentsYour brand is the visual representation of you and your business. It includes your logo, the design of your website, your letterhead, your business cards, the fonts and colors you use, your tagline, the name of your business… and any other pieces that go into the image of your business.
This image is the FIRST thing that people will see of you and your business when they come across you online, so your brand needs to be an accurate representation of what you’re all about.
One of the biggest mistakes I see entrepreneurs making with their brand is a major lack of consistency. Their website looks one way, their business cards have a completely different design, and their Facebook page and Twitter profile have something completely different going on, as well. Nothing matches up consistently and the result is that they are communicating a very mixed message, which can be super confusing for people who come in contact with them!
Here are some of the amazing benefits of having a consistent, cohesive brand.
3 Benefits of Having an Irresistible Website
Posted by: | CommentsHaving a website that is irresistible can make a huge difference for you and your business. In fact, I would even say that it’s vital for your website to be absolutely irresistible, and without that your site is not going to be as effective as it’s meant to be.
So why does your website need to be irresistible? Here are 3 benefits that you will see when you have an irresistible website:
1. Attract Your Ideal Customers
Having an irresistible website will help you to attract customers. And get this, it will not just help you to attract ANY customers, but will attract your ideal customers, those people that you MOST want to work with you or have buy from you.
In fact, your goal with your website should be to specifically make it irresistible to that specific target market that you want to do business with. When you focus on what will be irresistible to them, what they will be attracted to, and what kind of information or solutions they are specifically looking for, you end up with a website that speaks directly to them and makes them want to find out more.
Be Irresistible from the Inside Out (because even your online presence starts with YOU)
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I talk a lot about how to be irresistible online, to attract your ideal customers and make more money. But the fact is that most of us really don’t feel very irresistible, and it can feel like a big stretch to imagine ourselves actually being irresistible to potential customers.
If you don’t feel irresistible inside and out, then it’s going to be difficult to figure out how to be irresistible online. Because even your online presence and marketing has to start with YOU. And if you’re not feeling it, the people who come in contact with you are going to pick up on that.
Harness the power of your imagination to start feeling irresistible.
Imagine for a moment that you were irresistible. Close your eyes and picture what that would look like. How would you act? How would you look? How would other people respond to you, and how would you respond to them?
Now think about how you will feel when you are irresistible. What does your body feel like? What emotions do you feel? Do you feel strong and powerful? Or maybe you feel relaxed and sensual? Describe and feel those emotions right now as you imagine you being irresistible.
6 Reasons You Should Hire a Website Designer to do your Website & Social Media
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A common mistake that start-up entrepreneurs make with their online presence is trying to save money by doing it all themselves and not hiring a website designer. While this may save money in the short term, in the end you usually end up with a design that you don’t really love, and a site that doesn’t really make money for you and your business.
One of the best investments you can make in your business it to hire a professional website designer to help you get your online presence off on the right foot. The benefits to working with an expert designer are numerous. Here are just a few:
1. Save Oodles of Time
Setting up a brand new website and social media presence takes time. And if you aren’t familiar with the process, or aren’t quite sure what you’re doing, it takes even MORE time. This can quickly suck up hours, days or even weeks of your precious time.
Wouldn’t it be better to spend that time running your business, making sales, connecting with customers? Hire a designer and leave all that time-consuming work to them. Not only will it mean that YOU don’t have to do it, but since this is what they do all the time, they’ll be able to finish it MUCH faster than you would doing it on your own.
5 Costly Website Mistakes and How to Avoid Them
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Your website can be a powerful tool for marketing you and your business. It gives you a platform to reach your audience, to connect with your ideal clients, and to show them how you can help them. Whether you have a local or an international business, a website can definitely boost your sales!
You can’t just throw up a website and hope for the best, though. There are certain things you need to do to make your website effective, and it’s easy to make website mistakes that cost you sales and income.
Here are 5 costly website mistakes that many entrepreneurs make, with some tips on how to avoid making these mistakes yourself.
Mistake #1. Leaving YOU out of the website
I often come across websites that are all about the business, but there is no mention of WHO is behind the business. No name, no pictures, just a company name and logo. Those sites almost never get my business, because I want a more personal connection when doing business with someone. And I’ll bet I’m not the only one!
3 Steps to Go PRO with Your Business Website and Make more Money
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Your business website and the rest of your online presence can be a great tool to help you market your business and get more sales. In fact, that is its PURPOSE. Your online presence is simply a platform to share your big message, attract new clients and bring more sales to your business.
If your website isn’t bringing you fabulous new clients and making you money, then it’s not doing its job. Something needs to change so your online presence can be the powerful business-building tool it’s meant to be.
Whether you already have a business website that just needs to be tweaked, or you’re just starting out and need to create one from scratch, these tips will help you get started on the right foot so YOU can Be Irresistible Online.
Your online presence is a powerful marketing tool for your business, and if you aren’t already, you need to take it very seriously. You are an expert in your field, your customers pay you for your professional expertise. Your online presence should reflect that, as well.
