Brand Marketing Opportunities and Challenges for 2013

December 19, 2012 by Susan Gunelius
News and Insights

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NEWS AND INSIGHTS UPDATE:

Are you ready to market your brand and get big results in 2013? Remember, brands can belong to companies or individuals. It’s just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands.

2013 will be a year filled with opportunities and challenges for brand marketing. Don’t jump into the new year without being prepared. Check out the 10 brand marketing trends that should dominate 2013 published on Forbes.com so you understand both the opportunities and the challenges you might face over the next 12 months. You can get all of the trends and details by following the link at the end of this article.

Following are two brand marketing trends discussed in the article that you should be ready to face if you want to develop your brand and successfully reach your goals in 2013:

“Brand Visualization: In 2012, the world witnessed the rapid growth of sites like Pinterest and Instagram that brought the demand for visual content to the forefront of digital publishing. Images didn’t just enhance content anymore. In 2012, images were the content, and people loved it. Brands need to embrace visual content to tell their stories in 2012 just like the global audience has.

“Brand Crowdsourcing: 2013 should be the year for all brands to leverage the collective voice of brand advocates and turn their content and conversations into marketing opportunities. Leaving the crowd untapped is one of the biggest mistakes brand marketers could make in the coming 12 months.”

Get the details: 10 Brand Marketing Trends that Should Dominate 2013 via www.forbes.com

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Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics.

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