Branding from Corporate-Eye.com

This week I joined the growing team of business writers at Corporate-Eye.com. The goal of Corporate Eye is to provide information from business experts to help readers gain insight into best practices related to corporate communications.Â

Stop by when you get a chance and read some of the great content, including my first three posts:

Branding in the Spotlight: What is Branding?

Branding in the Spotlight: How to Develop a Brand

The 6 Hats of a Chief Brand Officer (CBO)