Books & Videos by Susan Gunelius and the Women On Business Team

Suze Orman Personally Addresses Women on Business Readers

Feb
05

Business Must Adapt to Women to Thrive, Not the Other Way Around

By

“To improve diversity, women may hold the key, but men generally still control the lock.” Olivier Marchal, head of the French operation of Bain & Co. (source)

Why Women Mean BusinessThat quote says it all. For companies to thrive in the future (and frankly, in the present), they need to learn how to create a more diverse leadership team. Women play an integral part in that diversity. Research from Catalyst shows that Fortune 500 companies with three or more women on the board of directors experience returns on equity on average of 83% higher than companies with just a token woman or two on their boards.

To date, companies have been forcing women to adapt to the male-dominated thinking and behavior of it existing leadership requirements. Savvy companies are quickly learning that this is not the way to go. Instead, some companies are realizing that the key to long-term success is to adapt the company to more thoroughly embrace women. It turns out that changing the company is far more effective than changing women. It’s about time.

This information comes to us from Avivah Wittenberg-Cox and Alison Maitland whose new book, Why Women Mean Business, will be released in March 2008 and focuses on, “understanding the emergence of our next economic revolution.” Sounds like a must read for women in business.

Tags: , , , , , , ,

Susan Gunelius

Susan Gunelius is a 20-year veteran of the marketing field and has authored eight books about marketing, branding, and social media. Her most recent books, 30-Minute Social Media Marketing, Content Marketing for Dummies, and The Complete Idiot's Guide to WordPress, are available now. Susan’s marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world.

Website - Twitter - Facebook - More Posts

Categories : Uncategorized

Leave a Comment