Business Women – Is Your Voice Hurting Your Career?


According to U.S. scientists cited on The Daily Mail, people prefer female leaders that have a masculine voice.

This isn’t a new discovery. Research in the past has shown the same thing. Even Margaret Thatcher took voice lessons to lower her voice and sound more authoritative.

“Studies have demonstrated that both men and women prefer leaders of both sexes in politics or business to have lower voices. The new research shows this rule even extends to leadership positions traditionally occupied by women. Scientists in the U.S. tested the effect with simulated elections for two feminine leadership roles, president of a parent-teachers organisation (PTO) and membership of a school board.”

In this study, published in the online journal Public Library of Science ONE, both men and women preferred female candidates with lower voices that were more masculine.

Get the details: People Even Prefer Leaders in Feminine Roles to Have Deeper Voices – via @MailOnline



Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on,,,, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

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  1. Lynette says

    Hi Susan/WoB – I think there’s a typo up top? the first sentence states “people prefer female leaders that have a feminine voice”, but the rest of the article says the opposite.