NEWS AND INSIGHTS UPDATE:
According to U.S. scientists cited on The Daily Mail, people prefer female leaders that have a masculine voice.
This isn’t a new discovery. Research in the past has shown the same thing. Even Margaret Thatcher took voice lessons to lower her voice and sound more authoritative.
“Studies have demonstrated that both men and women prefer leaders of both sexes in politics or business to have lower voices. The new research shows this rule even extends to leadership positions traditionally occupied by women. Scientists in the U.S. tested the effect with simulated elections for two feminine leadership roles, president of a parent-teachers organisation (PTO) and membership of a school board.”
In this study, published in the online journal Public Library of Science ONE, both men and women preferred female candidates with lower voices that were more masculine.
Get the details: People Even Prefer Leaders in Feminine Roles to Have Deeper Voices – via http://www.dailymail.co.uk @MailOnline