Books by Susan Gunelius and the Women On Business Writers

Suze Orman Personally Addresses Women on Business Readers

Archive for Businesswomen Profiles

Are you just “managing” your online social profile? Or are you taking a lead by collaborating and participating with others through comments, wall posts, Twitter feeds, blogging, and discussion threads?

By adding a layer of proactivity onto our social media, we have the opportunity to use our social posting as a great way to increase the number of search results associated with our online profile.

We’ve all heard about someone’s off-the-cuff comment costing them a job, or someone’s derogatory Tweet resulting in a loss of respect or a contract award, but how often do we hear about people who specifically talk about their values and principles to increase the opportunities available for them?

Do a search of your name or your chosen keywords on Google. What comes up? A good mix includes news items, events, blog posts, Twitter statuses, images, and videos all related to you.

1038472_3d_elevation_bar_graphAre the first 10 results related to you and your business? If not, here’s a terrific chance for you to start participating within this sphere.

  • Use your keywords and talk about your business.
  • Use your keywords and write about your industry.
Comments (1)
Mar
08

Leadership and Meryl Streep

Posted by: Sylvia Lafair | Comments (1)

I must admit, that while Sandra Bullock is a super actress, I was so sad and unhappy that Meryl Streep did not win the “Best Actress” Oscar at the Academy Awards Ceremony last night.

I’ll go on the assumption that both films are worthy. I’ll go on the assumption that both actresses are wonderful. And yet, maybe it’s my own sentimentality, maybe even a bit of loyalty. Meryl has been a “bridesmaid so often” it was time for her to walk down that aisle of accomplishment and claim the prize.

I began to wonder if she is not the cool, elegant woman and performer she appears to be. I thought about the fact that there may have been some jealously that made people vote for young, sweet Sandra. I wished I could have cast my vote, actually many, many votes.
And then I thought “What if I was Meryl Streep, what would I do now?”

First, my thoughts went to a very basic human emotion: revenge. I would snub Sandra and maybe even stomp my foot on the hem of her dress! Then I got real and spent time thinking about what to do and how to handle a public situation where no matter how you word it, you were rejected…..again.

Comments (1)

In any learning process, there is a tendency to go to extremes before finding middle ground. Take driving, for example. Most teens start by driving very, very slowly, learning when to accelerate and when to put the brakes on. Then there is a time when we all want to experiment with speed, until either fender hits fender, or a ticket is handed by an unsmiling policeman.

Most of us then find the safe space of the middle ground where fast and slow are dependent on the territory.

So it is with all relationships. Sometimes a hug is perfectly timed, in other situations a metaphorical “right to the jaw” is called for. In all partnerships, all life happenings, it is all in the timing.

Margaret Thatcher was a woman leader who had a great sense of timing. She was strong and gracious. She entered the territory of male domination early on and set the stage for women to follow, to learn the art of push and pull.

Feb
22

Women Leadership and Mad Men

Posted by: Sylvia Lafair | Comments (0)

Some revolutions are bloody, and some are flash-in-the-pan moments.

The women’s movement began quietly with a book “The Feminine Mystique”, moved to bra burning, and gained traction with consciousness raising groups.

All of that seems like it was centuries ago.

We now head large organizations, are in key positions in government, and have a say in just about everything. Yet some of the pleaser and martyr behavior patterns that were handed from generation to generation are still dying a slow death.

Just watch “Mad Men” and remember how it was. You worked if you typed and delivered. No not ideas – merely the coffee to the men. While much has changed, there is more work to be done.

This is a year of both celebrating change and dialoguing about what still needs to change. CELEBRATION: in the next few months women will cross the threshold and become the majority workers in America. CELEBRATION: women professionals are in the majority in this country. CELEBRATION: women have become economically powerful in their own right.

What is the next phase of the revolution toward equality, and even beyond that, toward partnership?

Social media is all the rage and certainly a powerful medium at that!   Linkedin.com career profile marketing is the cornerstone for gaining immediate visibility worldwide.  Fantastic!  Each day, the numbers increase with new users, broadened network connections, and information to easily boost your knowledge base.

Perhaps one of the most frequently discussed topics pertains to writing linkedin.com recommendations.  How to use them? How to write them? What to say? Can this be used as a reference? And so on. 

While much has been blogged on these questions, there has not been much discussion on HOW TO handle a request for a recommendation from someone who provokes one of the following thoughts while reading your inbox email:   

  •                 You didn’t speak to me when we worked together,  why are you asking me for a recommendation?
  •                 You were the biggest jerk in on the team…are you kidding me?
  •                 LOL…Do you REALLY want me to write a recommendation on you as a leader?
  •                 John…John who?

I chose this topic after listening to a client of mine vent her frustrations.

“Can you believe XYZ asked me for a recommendation?” 

In every business, in every life, it is vital to process all information and even emotional content to make sure that you are making the best decisions you can make. Yet, there are extremes and when you get caught at one end point of the spectrum or the other, there is a tendency to either deny what is going on, or indulge in over-thinking the process.

One of our best consultants at Creative Energy Options, Inc. (CEO), Dianne Moore, who covers the Midwest for us, had an amazing “aha” moment about too much process time and what it does to us. An eloquent writer, she talks for so many of us, especially women who do tend to be the queens of analyzing and looking over and over again at what life holds, both at home and in the business world.

I’d love your comments on what you do when you get stuck in a place where you begin to over think what you are doing.

“The Pity Pot”

Let’s hear it for process!  Yes, let’s give it some well-deserved, rousing applause….clap……..clap………..clap……..clap.

I am sick of process.

Jan
11

Healthcare and Women

Posted by: Sylvia Lafair | Comments (0)

One of the most well-run and informative meetings I went to last year was the HBA conference in San Francisco. The Healthcare Businesswomen Association is a class act.
What impressed me was the juggling act done to show the strong side of women in a mostly male dominated industry, as well as the feminine side that we, as women, need to maintain for our own sanity.

The women who represented the major pharmaceutical and biotech companies were key players, with long resumes down to the newbies just starting out. There was a sense of “we’re all in it together”, a desire to mentor and an equal desire to learn from the “elders’.

Clearing out the old to make way for the new is a wonderful practice as we enter a new year. This time, as we graduate into a new decade, the teen years of the century, we have an amazing opportunity to find a better balance and create a different kind of partnership between men and women.

 
See full size imageI believe that female leaders in the work world can lead the way in positive and exciting ways. It struck me, and with pride, I acknowledged our successes to date. While we have a rocky road ahead, any transformation worth its weight means twists and turns and boulders to be confronted. Yet, if we stay centered with our eyes on the goal of male/female partnership, we can and will change the world for the better.

 
Here is what happened as I dove into some dusty, old boxes. I found a journal, like really old. One my daughter wrote as a teenager. I did call and ask permission to read before I sent it to her in San Francisco. I remember learning my lesson about snooping a long time ago!

Leadership is a front-and-center job. It’s hard to hide, and if you have chosen leadership, why would you even want to be in the background? Yet, there are times we all need a break and even then, even when you are on holiday, you know you are still being judged, worshipped, detested, quoted, ridiculed, respected, and second-guessed. It’s the nature of the position.

Take a few minutes and think back to when your career as a leader started. It certainly began long before you accepted your present position. It may have been when you ran for a class office in junior high, or became the captain of a sports team in high school. Think about what you learned at that juncture about playing to the crowd, perhaps, even the local media, and what it means to maintain authenticity.

Now, look at the mantle of leadership and how well it fits you. Do you find it too loose, too tight or just right? Some of us have to let the seams out and become more forceful, own more of the package. Others need to rein in their authority or are seen as that awful woman in “The Devil Wears Prada”. I don’t really know of any present-day leader of a large company, an entrepreneur endeavor, a project manager, a school official, a government agency head, who tells me they have it “just right”.

Tayelor KennedyKristin: Tayelor: What is your line of business? What services do you offer? Where are you located?

Tayelor: I am a make-up artist and stylist. I service, Connecticut, New York, and Boston. I offer make-up application for brides, custom eyebrow shaping, eyebrow and eyelash tinting, custom blend foundation, and, powder, make-up bag makeover, and, cosmetic and fashion personal shopping. I currently work specifically with brides, bridesmaids, and with the mother of the bride and groom. I work with my clients to choose the right gown and make-up style that really reflects her core personality.

Kristin: Tayelor, working as a solopreneur is very interesting, especially working as a makeup artist. Why don’t you tell us about how you got involved in that line of work?

Tayelor: My interest of beauty began at home. My mother was the ultimate classic beauty. She was very adamant about skin and body care. She started me on the daily and nightly ritual of, cleansing, toning and moisturizing when I was about 10. And, I would sit and watch her dress for her nights out, watching with fascination as she applied her make-up with precision, which led me to attend Christin Valmy International in NYC to become an aesthetician. There were make-up classes included but, by then I was self taught and freelancing for various cosmetic lines.