Archive for Communications
Microsoft releases technology for Connecting – How can it impact your business?
Posted by: | CommentsMicrosoft has just released Outlook Social Connector, an add-in for Outlook that links your emails and contacts to your LinkedIn network. It’s available as a free download for Outlook 2003, Outlook 2007 and Outlook 2010. It allows you to view existing LinkedIn connection profiles, their profile picture, recent updates, and allows you to add new connections without ever leaving your Outlook inbox.
While you are reading your regular e-mail messages in Outlook, you can see the “People Pane” below the message and view the picture, name, and title of the sender. You can also view your history of communication with that person by clicking on their name and see recent e-mail conversations, meetings, and shared documents. This feature has been a big time saver for me because I can immediately see all communications with an individual and no longer have to spend time searching for past emails.
Do you see this tool as being helpful for you and your business?
One of the best features of this add-in, in my opinion, is the addition of a new Outlook contacts folder with your LinkedIn contacts – even if you haven’t added them to your normal Outlook contact list. The display of contacts in the LinkedIn folder includes each contact’s photo (if they have one on LinkedIn) and other information accessed from LinkedIn. It’s a concise way of seeing some of your most valuable connections. If you’re new to LinkedIn, or only a light user, this is a great opportunity to get more involved with your connections. And for those more involved in the network, this just enhances the opportunity LinkedIn provides you.
In The Connectors
Once you activate this add-in, the People Pane can be turned on and off via Outlook’s View menu and you can also change the size of the pane. For more information on Outlook Social Connector you can go to http://blogs.msdn.com/outlook/archive/2009/11/18/announcing-the-outlook-social-connector.aspx.
What are you worth? The cost of branding you.
Posted by: | Comments“The cost of doing business” speaks for itself. You have to put money out to make money; feed the investment so that it grows becoming lucrative and prosperous. A fundamental basic that business leaders process regularly, right? Absolutely!
Why then do many business professionals treat themselves and their own career marketing tools with substandard expectations? As a career strategist and resume writer, pricing of services is one of the top #3 questions asked of clients. Certainly understandable and always welcome!
If you are willing to spend money on high end clothing, hair salon upkeep or high end handbags, perhaps you may want to redistribute where you are investing your hard earned dollars. Are you buying into someone else’s brand or are you taking care of your own?
While most professionals realize the time, complexity and strategic writing that goes into developing a solid and effective marketing tool, there are always a few folks who see their resumes as a typeset piece of paper tracking the basics of their work history asking, “Why does it cost so much”?
Top 5 Reasons Professionally Written Resumes Cost Money
You are paying for a customized marketing tool reflecting your most important commodity…YOU. Customized, one-on-one marketing takes time and a specialized set of skills from a writer who has the ability to dig deep into extracting your key skills and accomplishments.
- A behavioral based trained professional writer has a unique skill set in individualizing and interpreting your core competencies in writing. This takes credentialed training and years of practice which is more than just being a technical writer.
- Strategic writing and appropriately targeting a clients goal is factored into a professionally written resume. When I am asked to write a general resume, I educate potential clients that this is not a service that I offer. A general resume is as useful as trying to catch a variety of fish using one type of bait.
- Researching industry trends, verbiage and current job marketing opportunities takes time. Behind the scenes, a top notch resume writer is busy collaborating with industry peers, researching web sites and bringing forward new information to support the needs of the client.
- Credentials cost money. Most writers have a varied assortment of credentials, education and training to support their writing. For a writer who is continuing to learn, refine skills, seek out new credentials and advanced exposure to global assessment programs, know that the cost of doing business will be aligned according to skills being offered.
Lesson: Invest in your professional brand by having the appropriate tools. If you are going to drive a fancy car, wear high end heels or expensive jeans, become truly authentic and coveted by having a top notch resume in your tool kit.
Are You a Problem Solver or a Problem Blamer?
Posted by: | CommentsI fly a decent amount and have had a lot of good and a lot of bad experiences with the airlines. The biggest issue I have with the airlines, especially my carrier of choice, is not that they make mistakes. I don’t expect any business to be perfect. At issue is how they deal with problems. Too often, their first reaction is to put the problem back with me. The protocol seems to be to assume first that the customer is wrong (blame), and take responsibility much later, if ever. How do you react when there is a problem with your product or service?
When I had an issue checking in to a flight this week, I immediately heard, “You must have entered your frequent flyer number in wrong… You must not have checked in properly… I see here, you didn’t pay a change fee.” But actually a previous agent didn’t complete the transaction properly, and there was no ticket number associated with the reservation. It is like being guilty until proven innocent. It is such a backwards method to customer service.
Are you a blamer or a solver? The first reaction of a greater part of businesses – especially those in service related businesses – is to react to a problem or complaint by assuming that the problem was caused by the customer. That’s why we set up FAQ pages, and often retrace the actions of our customers as a first step to solving the problem. Even if we try not to displace the blame from ourselves, our natural defense mechanisms kick in, and we typically react by deflecting any blame. Unintentionally then, the blame is often placed on the shoulders of our clients and customers.
Instead of taking this blamer approach, try the approach of a solver – listening to the whole problem your customer has, asking questions, checking and then solving – no matter who made the mistake. It seems like smarter business to me.
We are all customers to somebody. The best way to determine if our customers see us as solvers or blamers, is to consider how we react when something goes wrong with a business working with us. Consider what actions they take to resolve your problem and how it makes you feel. They may think they’re being helpful, while you feel they’re blaming you. For most of us, it is those companies that accept responsibility for the problem that make us feel like our problems are really being listened to and that we are being taken care of.
Are you ready to be a problem solver?
Women Leaders and Male Partnership
Posted by: | CommentsIn any learning process, there is a tendency to go to extremes before finding middle ground. Take driving, for example. Most teens start by driving very, very slowly, learning when to accelerate and when to put the brakes on. Then there is a time when we all want to experiment with speed, until either fender hits fender, or a ticket is handed by an unsmiling policeman.
Most of us then find the safe space of the middle ground where fast and slow are dependent on the territory.
So it is with all relationships. Sometimes a hug is perfectly timed, in other situations a metaphorical “right to the jaw” is called for. In all partnerships, all life happenings, it is all in the timing.
Margaret Thatcher was a woman leader who had a great sense of timing. She was strong and gracious. She entered the territory of male domination early on and set the stage for women to follow, to learn the art of push and pull.
I am reminded of a Margaret Thatcher story: she was disappointed with her cabinet, one she felt was weak and unwilling to take stands. Her frustration came out at a dinner, so it has been told, when the waiter taking meal orders asked her “Chicken or Steak” to which she replied “Steak please”. Next question was “And what about the vegetables”. She looked up and said “Oh, they will have steak also”.
We are now in an era where the fine art of timing is even more important because the world is moving so fast. There is not the luxury to ponder, to hesitate. As women, we need to become experts in timing, when to hug and when to hit.
Patterns of behavior handed from generation to generation have kept many women in the “hug” category. Often, the extreme of “hit” has been indiscriminate. This is a major learning process for men as well as women, and what we can learn from leaders like Margaret Thatcher is not so much about policy perspectives as about the push and pull of power.
The most important learning for leaders is how to find that magic balance.
