Archive for Global Perspectives
What are you worth? The cost of branding you.
Posted by: | Comments“The cost of doing business” speaks for itself. You have to put money out to make money; feed the investment so that it grows becoming lucrative and prosperous. A fundamental basic that business leaders process regularly, right? Absolutely!
Why then do many business professionals treat themselves and their own career marketing tools with substandard expectations? As a career strategist and resume writer, pricing of services is one of the top #3 questions asked of clients. Certainly understandable and always welcome!
If you are willing to spend money on high end clothing, hair salon upkeep or high end handbags, perhaps you may want to redistribute where you are investing your hard earned dollars. Are you buying into someone else’s brand or are you taking care of your own?
While most professionals realize the time, complexity and strategic writing that goes into developing a solid and effective marketing tool, there are always a few folks who see their resumes as a typeset piece of paper tracking the basics of their work history asking, “Why does it cost so much”?
Top 5 Reasons Professionally Written Resumes Cost Money
You are paying for a customized marketing tool reflecting your most important commodity…YOU. Customized, one-on-one marketing takes time and a specialized set of skills from a writer who has the ability to dig deep into extracting your key skills and accomplishments.
- A behavioral based trained professional writer has a unique skill set in individualizing and interpreting your core competencies in writing. This takes credentialed training and years of practice which is more than just being a technical writer.
- Strategic writing and appropriately targeting a clients goal is factored into a professionally written resume. When I am asked to write a general resume, I educate potential clients that this is not a service that I offer. A general resume is as useful as trying to catch a variety of fish using one type of bait.
- Researching industry trends, verbiage and current job marketing opportunities takes time. Behind the scenes, a top notch resume writer is busy collaborating with industry peers, researching web sites and bringing forward new information to support the needs of the client.
- Credentials cost money. Most writers have a varied assortment of credentials, education and training to support their writing. For a writer who is continuing to learn, refine skills, seek out new credentials and advanced exposure to global assessment programs, know that the cost of doing business will be aligned according to skills being offered.
Lesson: Invest in your professional brand by having the appropriate tools. If you are going to drive a fancy car, wear high end heels or expensive jeans, become truly authentic and coveted by having a top notch resume in your tool kit.
Healthcare and Women
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One of the most well-run and informative meetings I went to last year was the HBA conference in San Francisco. The Healthcare Businesswomen Association is a class act.
What impressed me was the juggling act done to show the strong side of women in a mostly male dominated industry, as well as the feminine side that we, as women, need to maintain for our own sanity.
The women who represented the major pharmaceutical and biotech companies were key players, with long resumes down to the newbies just starting out. There was a sense of “we’re all in it together”, a desire to mentor and an equal desire to learn from the “elders’.
At one point, I stood on the side watching the buffet lunch line take shape and loved the musical sounds of people connecting with each other. The male manager of the hotel happened to stop next to me and we had a brief conversation. I was curious, so I asked what was it like to be surrounded by 800 women? His answer was telling. He said there was something different than many past meetings he had witnessed. He was not sure he could name the difference. I urged him to give it a shot.
“Well, for one thing” he began tentatively, “these women seem to really like each other”. He stopped to analyze his statement. I prodded with “How can you tell?” and he continued, almost in a stream of consciousness, “not sure….I always see women as one upping each other…..looking at what they are wearing and talking about that or where they got the dress or shoes….these women…..they seem focused on wanting to make a difference ….I don’t mean to listen in, yet can’t help hearing them…..they are talking about not just healthcare in general…..they are really talking about how to make their work settings better for everyone…. I even stopped in yesterday morning and there was session about how to develop trust at work…. They were in small groups and they were really working the issue, not just giving it lip service….I thought about it last night, women are really making a difference in the workplace and somehow, I just saw the power of what they, you, all can bring to the table from a deeper perspective.”
He stopped, embarrassed and excused himself to check on the wait staff. I saw him later and he waved, still embarrassed by the amount of self disclosure. He made sure not to get too near, for I might ask another open-ended question that would get him going again.
I thought about this male perspective in a women’s conference. There were a few men in attendance, certainly no more than a dozen at most, and I hoped they had a similar experience. We have come a long way and we certainly are on the road for bringing trust into the work setting as well as compassion and a sense of camaraderie. As women, we excel at relationships and mentoring and we can be partners to help our male colleagues pay attention to and benefit from our natural abilities.
Leadership Partnership and Business Possibilities
Posted by: | CommentsClearing out the old to make way for the new is a wonderful practice as we enter a new year. This time, as we graduate into a new decade, the teen years of the century, we have an amazing opportunity to find a better balance and create a different kind of partnership between men and women.
I believe that female leaders in the work world can lead the way in positive and exciting ways. It struck me, and with pride, I acknowledged our successes to date. While we have a rocky road ahead, any transformation worth its weight means twists and turns and boulders to be confronted. Yet, if we stay centered with our eyes on the goal of male/female partnership, we can and will change the world for the better.
Here is what happened as I dove into some dusty, old boxes. I found a journal, like really old. One my daughter wrote as a teenager. I did call and ask permission to read before I sent it to her in San Francisco. I remember learning my lesson about snooping a long time ago!
She is now married with two children. After balancing work and kids, she made the decision to close her business and be a stay-at-home mom till they were “launched”. That meant two years at home and I believe it was in part a reaction to the fact that I never stopped my career when she and her sister were little.
She is now ready to re-enter the work force and is keeping all options open. That means changes on the home front. I have watched as she and her husband have negotiated the unavoidable – the car pools, doctor’s visits, and yes, even folding the laundry. It will get more intense, and so what!
Now back to her journal. What struck me was the tone of her teen writing. I was surprised that there was so much of the old model from my own adolescence. There was still a quality of letting the male take the lead, of waiting for the phone to ring, of obsessing over the extra few pounds.
That was twenty plus years ago. I asked her what has changed. She seems much more willing to say her piece, to stand her ground. Here is what she said, “The great things you and your female colleagues did to stand up against “second class citizenship” for women both at home and at work really did rub off. I don’t worry about my daughter growing up with limited choices. I do also want her to see parents who talk about what is fair. That is what was missing from your generation”.
I agree. We are entering a time when one key is adaptation. New models of what it means to be a female and what it means to be a male are emerging. How are we going to create the dialogues that will lead to integrated ways of working and playing together? Can football and beer survive? Can frilly clothing and spa days survive?
The other side of adaptation is resistance. How many Dr. Laura’s will be needed to beat down the intended changes? How must the media rethink its role in selling the old stereotypes? We need some educated discussions about “Mad Men” and what we can learn from those days. What my daughter said is what the world needs now, enhanced discussions about fairness and partnership as we all walk the rocky, winding road of this teen decade.
When is the Right Time To Do What You Want?
Posted by: | CommentsGuest post by Anna Dworaczynska (learn more about Anna at the end of this post)
How many of us wait for the right time to change our lives? Regardless, whether it is a minor or more complex change?
I used to have a long list of excuses ready, which held me back from pursuing what I wanted. This is no longer true as I realized I need to create opportunities if I want a change to happen.
There was a moment in my life when I knew I wanted to return into writing but didn’t know how to make it happen. For too long I would take a passive approach and wait for the perfect job to open, without creating enough opportunities on my own to change my life.
I know it is always easier to blame others for our failures, dissatisfaction with where we currently are, but not where would like to be. Although taking faith in our own hands requires courage and persistence, I firmly believe this is the only way forward if you want to take control of your own life.
I created my opportunity by offering to work as a Moscow correspondent and recently was offered a writing position. Therefore, this my last post I wrote from Moscow. I am returning to Poland next week to finally do something that I hesitated to pursue for too long.
Opportunities are not always there. We need to create them.
About the Author
Anna Dworaczynska is a Polish freelance journalist and editor currently on a short term contract in Moscow, Russia teaching English. She can be reached at ania.dworaczynska@gmail.com.
The Inequality of Women in Moscow, Russia Continues
Posted by: | CommentsGuest post by Anna Dworaczynska (learn more about Anna at the end of this post)
It has been two weeks since I moved to Moscow, viewed by many as the most vibrant city in Europe. Indeed, this over ten million populated metropolis with the largest concentration of billionaires in the world can easily compete with New York , London or Hong Kong. However, one more thing is prominently seen in Moscow.
The richest and most successful are the men. As of March 2009, there were 32 billionaires in Russia, and not a single name on that list belongs to a woman alone. Women’s role in this society continues to be seen as traditional, while the financial power is reserved for men.
I am currently reading the latest book from the Rich Dad’s series written by Robert T. Kiyosaki, Rich Dad’s Increase Your Financial IQ, where the author once again teaches you about how to get smarter with your money by increasing your financial IQ. Having been reading this book on the metro, I realized I was being closely observed by other passengers who rode that train with me. Needless to say, I instantly knew that it was the type of book I was reading that caught their attention and disbelieving glances, especially from the women.
Despite the fact that women are on average more educated than men in Moscow, they hold little over 15% of management positions. Naturally, there are very few women who made their way up to the top, but the same women happen to be married to Russia’s most affluent men.
Can an average women became successful on her own here? For now it seems, the real independent power is out of reach for most of the female population in Russia.
About the Author
Anna Dworaczynska is a Polish freelance journalist and editor currently on a short term contract in Moscow, Russia teaching English. She can be reached at ania.dworaczynska@gmail.com.







