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Blog from Maribeth Kuzmeski of Red Zone Marketing

Should you be afraid of social media and the changes and consequences it may bring to your business? It opens your business to the scrutiny of the masses, making you instantly accessible and requires a consistent watch. It depends who you are and what business you are in, but in some cases social media can be a little unsettling. Does that mean we should avoid it? Cross our fingers that it blows over as a passing trend? Well, here are some of the more memorable comments I have heard from financial advisors over just the past several weeks about this topic:

1.    “It’s just another new technology and I really don’t want to learn anything new right now or have my staff wasting time on this.”  Translation: Prove to me social media is valuable and then I will consider venturing into this space.

2.    “My compliance department said I would be terminated if I used any social media, including LinkedIn.” Really?? Most compliance departments have rules set into place, but I had not heard of termination. Don’t risk it!

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Why do organizations offer flexibility? Business - Business- Business.    Successful accomplishment of business strategy is the primary reason for building a flexible work culture.

The majority of our employees require flexibility at some point in their careers. Research increasingly points to flexibility as one of the most important career considerations of staff, emerging leaders and even our seasoned leaders. If we do not offer this flexibility in our organizations we will lose productivity in our top talent pool and we may lose this top talent completely to our competitors. In addition to flexibility as a requirement for top talent, consider the possibility that flexibility can actually improve your organizational results.

There are many definitions of flexibility. For the purposes of this discussion we are talking about any type of flexibility that allows team members to depart from the standard schedule of an early morning start time to an early evening departure, with all hours served as face time, either at a client/customer site or at the office location. There are many articles and books written regarding the types of flexible work arrangements available.  This posting will not focus on the mechanics of the arrangements but the business case behind them.

Would you want the purchases you make on credit cards public for the world to see? Allowing friends and strangers to not only see what you buy, but share their thoughts and comments about it too? Well now you can if you sign up at Blippy.com, a website started in January that allows you to, “see and discuss what everyone is buying.”

Most of us make credit card purchases on a regular basis, if not daily. I use my ATM card to purchase items sometimes several times a day instead of using cash. I know I wouldn’t want everyone in the whole world to know what I downloaded from iTunes, what books I’ve ordered on Amazon, or the shoes I bought at Zappos. And what about the purchases I make at the grocery store, Walgreens, and Starbucks? I think some things are better kept personal. Furthermore, who would care to take the time to pour over the details of my purchases?

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Microsoft has just released Outlook Social Connector, an add-in for Outlook that links your emails and contacts to your LinkedIn network. It’s available as a free download for Outlook 2003, Outlook 2007 and Outlook 2010. It allows you to view existing LinkedIn connection profiles, their profile picture, recent updates, and allows you to add new connections without ever leaving your Outlook inbox.

While you are reading your regular e-mail messages in Outlook, you can see the “People Pane” below the message and view the picture, name, and title of the sender.  You can also view your history of communication with that person by clicking on their name and see recent e-mail conversations, meetings, and shared documents. This feature has been a big time saver for me because I can immediately see all communications with an individual and no longer have to spend time searching for past emails.

This is a Sponsored Post written by me on behalf of Mavenlink. All opinions are 100% mine.

I work as a consultant for a variety of clients, and I’ve worked with consultants during my life in Corporate America.  As such, I’m familiar with the challenges that businesses and consultants face when it comes to communicating effectively to ensure workflows move seamlessly, so when I was asked to check out the Comprehensive Technology Platform that Mavenlink offers to help Consultants and Clients to work together more effectively, I was intrigued.

Mavenlink offers features for businesses, consultants, service firms and non-profits.  Consultants can manage marketing, proposals, negotiations, contracts, invoicing, and more.  Even better, Mavenlink’s technology offers a collaborative workspace feature that enhances both communications and productivity between consultants and clients.

I spent some time reviewing the Mavenlink platform and website.  I was happy to see that customers can get a Free Trial on all Plans and no credit card is required.  That means you can give it a try without the risk of investing in a tool that doesn’t give you the results you need.

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Uncle Sam wants small business entrepreneurs to lead the nation to economic recovery–and has billions of dollars to make it happen. Small business owners are in line to receive low-interest loans and government contracts through the American Recovery and Reinvestment Act (ARRA). To secure your little corner of the recovery, you’ll need to be at the right place with the right business plan.

A  Roadmap For Recovery

Stimulus dollars are headed toward businesses that support these Recovery Act goals:

  • Healthcare: Modernize the healthcare system with electronic medical records systems.
  • Energy: Promote solar power, renewable energy, smart grids and develop domestic energy sources
  • Green Building: Build energy-efficient homes and public buildings
  • Science and Technology: Promote scientific research and innovation
  • Transportation: Upgrade the transportation infrastructure with new roads, bridges, and mass transit systems
  • Education: Improve public schools and job training

The Recovery Act envisions a smarter, more efficient, more productive future. If your small business plan can move the nation forward, you’re a step closer to winning Uncle Sam’s financing and support.

Ten Best Cities to Stage an Economic Revival

Oct
02

Learn something new everyday

Posted by: Linda Smith | Comments (0)

There is a cliche that says you should learn something new every day; well, I’m not convinced that’s actually possible, but every once in while something new-to-you comes along.  If you keep your antenna active, you’ll pick up on some really cool stuff.  Now whether everything will help you in your business…who knows.  I came across something new yesterday when I read my weekly email alert from SocialMediaToday.com’s blog - they call themselves “…The Web’s Best Thinkers on Social Media and Web 2.0….” There are great posts at Social Media Today that often hold helpful and useful information that even I, a home-based business person, can use.

Yesterday one of the highlighted articles was, “If you create online content, Google’s SideWiki just changed your world, and I got intrigued.  The article, by Mack Collier, used Seth Godin’s blog as an example of those bloggers who do not allow comments to be made on their posts.  Oh, you can “favorite” Godin’s posts on various social media like Digg or Facebook, but you can’t leave a comment.  Collier demonstrated that Google’s newest application, SideWiki, can change that.  This interesting application lets you open a skinny column on the side of any web page you’re currently looking at and leave a comment – and read the comments of others. This looked pretty fascinating to me, so I installed it.  It’s simple and easy and free of any cost.  I’ve already utilized it twice since adding it yesterday.

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In three separate incidences, three of my friends were infected by a computer virus which sends fake messages from their Facebook account. Because most social networks are built on a trust environment (if a link comes from your friend Angie or Ben or Juanita, you typically trust it) — the spread of viruses is particularly exploitative.

The most important thing for you to maintain is the security of your computer — PCs are heavily at risk — as well as the security of your login username and password.

Always log out after a session to prevent your open account from being used, especially if you’re in a public location like the library or internet cafe.

Unfortunately, opting out of the social networking phenomena may be a bad idea as someone else may claim your identity.

From a recent article in the Washington Post…

Categories : Technology
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May
26

Wait a Minute Mr. Postman…

Posted by: Merrin Muxlow | Comments (0)

Postage is one of those necessary expenses that most of us don’t think deserves a second thought.  The cost of postage is fixed, and it’s really not that inconvenient to have to run to the Post Office or UPS store to get a package out the door on time, right?  Well, not exactly.  Most business owners would be surprised to find out how much money they waste “rounding up” by placing to many stamps on outgoing mail- many waste thousands of dollars a year by not calculating postage exactly.  Using a postage meter not only helps you save big on costs, it can also help you become more efficient- you’ll be able to get packages out the door without the added trips to shipment centers. A postage meter, or a digital mail system, is a great tool for businesses that rely on mailed correspondences, or that ship products to customers directly.  Here’s a quick guide to choosing and using a postage meter:

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May
14

Should you consider a POS system?

Posted by: Merrin Muxlow | Comments (0)

Most people are probably familiar with retail POS systems- you know, those touch-screens servers use at restaurants to input order information, or the scanning system used by the checker at the grocery store.  Using a POS system is a great way to track sales and manage resources.  For example, gyms can use POS to schedule training appointments and classes, allowing customers to pay in advance or online.  Should you consider a POS system?  Here’s a quick outline of the benefits, costs, and offerings available:

Categories : Technology
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