Archive for Technology
Microsoft has just released Outlook Social Connector, an add-in for Outlook that links your emails and contacts to your LinkedIn network. It’s available as a free download for Outlook 2003, Outlook 2007 and Outlook 2010. It allows you to view existing LinkedIn connection profiles, their profile picture, recent updates, and allows you to add new connections without ever leaving your Outlook inbox.
While you are reading your regular e-mail messages in Outlook, you can see the “People Pane” below the message and view the picture, name, and title of the sender. You can also view your history of communication with that person by clicking on their name and see recent e-mail conversations, meetings, and shared documents. This feature has been a big time saver for me because I can immediately see all communications with an individual and no longer have to spend time searching for past emails.
Do you see this tool as being helpful for you and your business?
One of the best features of this add-in, in my opinion, is the addition of a new Outlook contacts folder with your LinkedIn contacts – even if you haven’t added them to your normal Outlook contact list. The display of contacts in the LinkedIn folder includes each contact’s photo (if they have one on LinkedIn) and other information accessed from LinkedIn. It’s a concise way of seeing some of your most valuable connections. If you’re new to LinkedIn, or only a light user, this is a great opportunity to get more involved with your connections. And for those more involved in the network, this just enhances the opportunity LinkedIn provides you.
In The Connectors
, I wrote about a similar program called Xobni (Chapter 15 on strategies for organizing and tracking relationships). Xobni , which is Inbox spelled backwards, connects Outlook to social media networks including LinkedIn but extends to more of your social networking including Facebook and Twitter. It is also a free download, but if you are keeping it strictly to LinkedIn, the Microsoft add-in is an easy solution.
Once you activate this add-in, the People Pane can be turned on and off via Outlook’s View menu and you can also change the size of the pane. For more information on Outlook Social Connector you can go to http://blogs.msdn.com/outlook/archive/2009/11/18/announcing-the-outlook-social-connector.aspx.
Uncle Sam wants small business entrepreneurs to lead the nation to economic recovery–and has billions of dollars to make it happen. Small business owners are in line to receive low-interest loans and government contracts through the American Recovery and Reinvestment Act (ARRA). To secure your little corner of the recovery, you’ll need to be at the right place with the right business plan.
A Roadmap For Recovery
Stimulus dollars are headed toward businesses that support these Recovery Act goals:
- Healthcare: Modernize the healthcare system with electronic medical records systems.
- Energy: Promote solar power, renewable energy, smart grids and develop domestic energy sources
- Green Building: Build energy-efficient homes and public buildings
- Science and Technology: Promote scientific research and innovation
- Transportation: Upgrade the transportation infrastructure with new roads, bridges, and mass transit systems
- Education: Improve public schools and job training
The Recovery Act envisions a smarter, more efficient, more productive future. If your small business plan can move the nation forward, you’re a step closer to winning Uncle Sam’s financing and support.
Ten Best Cities to Stage an Economic Revival
Location is the other piece of the stimulus puzzle. To ensure that funding reflects local priorities, the White House is leaving ground-level decisions to state and local authorities. Winning the funding game is a matter of finding the right combination of business plan and place.
The following cities are leading the economic revival in their recovery sectors:
Washington, D.C
With the highest per capita spending across all industries, Washington, D.C. offers the broadest scope of recovery-funded business opportunities. For funding in education, healthcare, construction, urban development, criminal justice, and the arts, look inside the beltway.
Boston, MA
Innovative entrepreneurs will find fertile ground for their ideas in Boston. Ranking third in Popular Science’s list of ‘America’s Greenest Cities,’ Boston is putting its recovery money toward clean-energy initiatives. Partner with local R&D brainpower to start your own clean-energy venture. Equipment leasing and a government grant can help you secure the lab facilities and scientific talent to get the ball rolling.
Detroit, MI
With the auto industry and heavy manufacturing in decline, Detroit is using its stimulus dollars to combat soaring unemployment. Help the city’s manufacturing workforce transition to the information economy with a placement service. Your federal small business loan can fund a call center and answering service, linking local talent to employers nationwide.
Anchorage, AK
Alaska’s military funding amounts to $313 per person, twice that of the next highest recipient, Hawaii; by contrast, most states spend $20 or less per person on military contracts. Take advantage of the military spending with a civil construction company. Equipment leasing can help you gear up for construction projects on Anchorage’s two active military bases.
Charleston, South Carolina
Charleston, SC is among the nation’s funding leaders for green building ventures. ”Greening” federal buildings is a focus of the recovery effort in hurricane-prone Charleston. A green business specializing in the retrofit of federal buildings has great potential to win Uncle Sam’s support.
Providence, RI
Providence’s major hospitals make the city a hospitable environment for healthcare stimulus funding. Capture those dollars with an electronic medical records business. E-commerce solutions offer a low-cost storefront from which to launch your electronic medical records venture.
New York, NY
With the financial sector reeling, New York is counting on technological innovation to save the day. Specifically, the state is pinning its hopes on small business, with a portion of federal R&D funds “set aside for small business to develop and commercialize innovative technology.” You don’t need to be a scientist to benefit from science money. A content writing service, for example, plays a valuable support role in product development. To get started, market your services online with a SEO friendly Website design.
Cheyenne, WY
Wyoming ranks number one in per-capita stimulus funding for the arts. Set up your own art studio in Wyoming’s art capital, Cheyenne. Then expand your following with a world-class Web design. Internet Marketig tools such as pay-per-click (PPC), social media marekting can help you represent artists from Cheyenne to China.
Jersey City, NJ
New Jersey is putting its money on the state’s public infrastructure, leading the nation in per-capita funding for transportation. Win a highway repaving contract, rent equipment through a leasing program, and play your part in rebuilding the country–one mile at a time.
Jackson, MS
If your specialty is education, head to Jackson, MS. Mississippi is throwing a lifeline to its K-12 education system. Tap into funds earmarked for improving educational standards by setting up a standardized testing service for Jackson’s public schools.
The White House is looking for a few good entrepreneurs to lead the nation out of economic slump. Between expanded Small Business loan programs and Recovery Act contracts, Uncle Sam is there to help your business succeed.
There is a cliche that says you should learn something new every day; well, I’m not convinced that’s actually possible, but every once in while something new-to-you comes along. If you keep your antenna active, you’ll pick up on some really cool stuff. Now whether everything will help you in your business…who knows. I came across something new yesterday when I read my weekly email alert from SocialMediaToday.com’s blog - they call themselves “…The Web’s Best Thinkers on Social Media and Web 2.0….” There are great posts at Social Media Today that often hold helpful and useful information that even I, a home-based business person, can use.
Yesterday one of the highlighted articles was, “If you create online content, Google’s SideWiki just changed your world, and I got intrigued. The article, by Mack Collier, used Seth Godin’s blog as an example of those bloggers who do not allow comments to be made on their posts. Oh, you can “favorite” Godin’s posts on various social media like Digg or Facebook, but you can’t leave a comment. Collier demonstrated that Google’s newest application, SideWiki, can change that. This interesting application lets you open a skinny column on the side of any web page you’re currently looking at and leave a comment – and read the comments of others. This looked pretty fascinating to me, so I installed it. It’s simple and easy and free of any cost. I’ve already utilized it twice since adding it yesterday.
To demonstrate, I created a screenshot of Women On Business’ “About” page, first as it appears on your screen, and then a second screenshot showing how it looks with SideWiki and the comment I placed there:

Sometimes I find in reading blogs, that I learn from the comments made by others. Sometimes a writer will do a post of “5 Tips for…” and in the comments someone will add two or three other useful tips or thoughts that have value.
SideWiki could provide a way for people to comment about goods or services on webpages with no commenting features, such as a product page. Yesterday I was looking for a printer driver online at a wellknown manufacturer and there was no way to garner information about other people’s experiences with the process of downloading. With SideWiki, I could leave a comment on that page and leave a hint about what I found easy or complicated and how I might have dealt with the issue or whether the process was successful. How would this help the website’s owner? If I were the manufacturer of that printer, and did offer the download, I could log into SideWiki and view the comments as a quality control function. This could be a useful application for business.
Postage is one of those necessary expenses that most of us don’t think deserves a second thought. The cost of postage is fixed, and it’s really not that inconvenient to have to run to the Post Office or UPS store to get a package out the door on time, right? Well, not exactly. Most business owners would be surprised to find out how much money they waste “rounding up” by placing to many stamps on outgoing mail- many waste thousands of dollars a year by not calculating postage exactly. Using a postage meter not only helps you save big on costs, it can also help you become more efficient- you’ll be able to get packages out the door without the added trips to shipment centers. A postage meter, or a digital mail system, is a great tool for businesses that rely on mailed correspondences, or that ship products to customers directly. Here’s a quick guide to choosing and using a postage meter: Read More→