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Develop Your Emotional Quotient

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Post by Dr. Marsha Firestone, contributing Women On Business writer

Emotional Intelligence, also known as Emotional Quotient, seems to be more prominent in female entrepreneurs than their male counterparts. This is the ability to communicate with, remember, and learn from your relationships with other people. Basically, when networking with others, it is the skills used to build and keep the relationships.

If you feel comfortable networking, chances are you have a high EQ. Women can use this to their advantage in several ways when speaking with potential clients, employees, and other business. By feeling at ease while networking, you are able to be yourself and get the point across about your business successfully. The people you are speaking with will also feel comfortable, and are likely to remember the positive interaction.

Being confident at first meeting is great, but the follow up after the initial networking is where you really build and keep the relationship. The thoughtfulness to follow up will make the client feel valued and more likely to come back to do business with you.

If you have a low EQ, it can be developed. Read networking articles, practice with employees or friends; it will eventually become habitual. Additionally, look for new ways to network. By being creative and finding a networking technique that comes easy to you, you will set yourself apart from others, and feel confident while you are doing it.

In the end, building your Emotional Quotient will help in developing and keeping beneficial business relationships. There is certainly an emotional aspect to business, cultivate it and train it. You may find it to be an advantage in many ways.

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Susan Gunelius

Susan Gunelius is a 20-year veteran of the marketing field and has authored eight books about marketing, branding, and social media. Her most recent books, 30-Minute Social Media Marketing, Content Marketing for Dummies, and The Complete Idiot's Guide to WordPress, are available now. Susan’s marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world.

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