Liz Fuller at BusinessandBlogging.com published a post today to announce the upcoming corporate blog reviews that she and her co-blogger, Laura Spencer, will be doing on BusinessandBlogging. I wanted to make Women On Business’ readers aware of this, because I’m sure the reviews, ideas and discussions that will come from the reviews will help other businesswomen who have (or need to develop) an online social marketing presence through a business blog.

Liz provides a great list of the good, the bad and the ugly of business blogging. Here’s a recap:

Good Blogs will be:

• easy to find
• frequently updated
• written in an engaging manner
• relevant
• focused
• honest
• interactive
• responsive

Bad blogs will be:

• hard to find
• infrequently updated
• censored
• one-way communication
• unresponsive
• defensive

Ugly blogs will be:

• boring
• inaccurate or misleading
• filled with technical jargon (for a non-technical audience)
• full of regulations and legal disclaimers
• self-absorbed
• press releases in disguise

I added my own comment to Liz’s post saying how I think business blogs that are filled with corporate rhetoric are useless. I’m really looking forward to seeing Liz and Laura’s reviews. Hopefully, other businesswomen will be able to learn from their expert opinions and boost the effectiveness of their own business’ (or personal) online presence as a result.

Can you think of any other factors to add to Liz’s good, bad and ugly blogs list?

 

Tags: women in business, business blog, businessandblogging.com, Liz Fuller, Laura Spencer, businesswomen, women on business, online business, social media marketing, viral marketing, blogging tips, corporate blogs, blog review