Google Acquires Wildfire Interactive and Its 40% Female Employees

August 1, 2012 by Susan Gunelius
News and Insights

NEWS AND INSIGHTS UPDATE:

In a $250 million transaction, Google has acquired social media marketing startup Wildfire Interactive led by founding CEO Victoria Ransom. This is a great acquisition for Google, but that’s not the most interesting part of the story. The fact that Wildfire Interactive is made up of a team that is 40% female in an industry typically dominated by men — technology — is what’s giving this story a lot of buzz.

Angie Chang of Women 2.0 shared a quote from an interview Victoria gave to Women in Technology recently:

“Victoria said ‘We have a very diverse team in terms of gender and 40% of our team is female. I think the fact that our company is led by a woman helps us to attract top-notch women, and I consider this to be one of our great strengths.’”

Read More: Founding CEO Victoria Ransom And Wildfire Interactive Team Join Google In $250M Acquisition via www.women2.com

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics.

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