How do solopreneurs market their businesses, products, and services online? What’s working and what’s not? A new infographic created from data found in a 2012 study of solopreneurs in the United States is shown below.
Based on this research, solopreneurs are happy with email marketing and content marketing, but there is a lot of room for improvement in web design. However, the biggest problem for solopreneurs is time management (not surprising, right?).
[Source: The Word Chef]
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics.
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