NEWS AND INSIGHTS UPDATE:
The 2012 London Olympics ended with female athletes taking home two-thirds of the gold medals overall and earning more than half of all medals won by Team USA. Women from China and Russia also took home more medals than their male teammates. This happened despite the fact that 44% of all athletes at the games were women, and women were eligible for 30 fewer medals than men.
Melanne Verveer, Ambassador-at-Large for Global Women’s Issues at the U.S. Department of State, notes how significant these achievements are in terms of achieving equal rights around the world. She explains on the U.S. Department of State blog:
“Imagine what [women] could achieve on behalf of their countries when given equal rights and opportunity to participate not just in athletics, but in every sector of society — in business, government, education. The World Economic Forum has found that those countries where women and men are closer to enjoying equal rights are far more economically competitive than those where women have little or no access to medical care, education, elected office, and the marketplace. Imagine the progress we could make in economic and technological development, in global health, in democratic governance, if the potential of women in each of these fields could be finally and fully unleashed.
“I hope the world can look to the Olympics as just the tip of the iceberg of what women can achieve not just for themselves, but for their countries and world, if only given the opportunity.”
Get the Details: London Olympics Make the Case for Unleashing the Potential of Women and Girls | U.S. Department of State Blog via blogs.state.gov
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics.
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