Jun

Media Targeting Women in Business

While women still make up the minority when it comes to holding executive business positions and a gender pay gap exists that is not going to close anytime soon, the media is starting to notice the value of women in business.Â In 2008, several large media organizations have launched websites and magazines targeted to businesswomen.

Some of those sites include:

Journal Women from the Wall Street Journal Online
Forbes.com Executive Women’s Network coming soon from Forbes.com
Paralelles.com, an online community for women business owners
GlobalExecWomen.com
WomenEntrepreneur.com from Entrepreneur.com

Sounds like a media bandwagon that more and more media outlets will jump on in the near future.Â It’s about time!

Susan Gunelius

Susan Gunelius is a 20-year veteran of the marketing field and has authored eight books about marketing, branding, and social media. Her most recent books, 30-Minute Social Media Marketing, Content Marketing for Dummies, and The Complete Idiot's Guide to WordPress, are available now. Susan’s marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world.

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