Media Training – What Is It and Do You Need It?

January 5, 2013 by Susan Gunelius
News and Insights

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NEWS AND INSIGHTS UPDATE:

Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse.

Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales. Media training can make you look better, sound better, and get better results when you find yourself in front of the camera or microphone representing your company. You’ll learn to deliver sound bites, appear confident, and more with media training.

Alex explains, “It only takes one bad interview for media training to become your biggest priority—so you might as well invest in bringing in the pros now.” Follow the link below to learn more and find out what usually happens during a media training session.

Get the details: Do You Need Media Training? via www.thedailymuse.com

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Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

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