I do wonder, however, how paralysing a wholly insular perspective may be; I understand that it is important to recognise inner accolades and to prioritise employment opportunities to exisiting employees. Though I think that, as with everything, there is a delicate balance to be struck. As highlighted in this post, sole focus on external campaigns, successes, failures seeks to result in a loss of appreciation for the implemtation of our own skill sets, but a perspective that is too insular fails to consider externally influenced components of a market (such as in SWOT). In addition, neglecting external skill sets alienates potentially fresh and invigorating approaches to a company and doesn’t project the image of your company as a contender, bravely forward-facing the current economic climate.

I wonder how best to implement the internal strategies discussed in this post with a view of the factors outwith a company’s control? Is there room for any middle ground – and if so, how do you sensibly balance the application of internal and external focus?