NEWS AND INSIGHTS UPDATE
The population of philanthropic women is growing as women’s wealth and clout grows. As a result, the world of charitable giving is changing. Reuters reports:
As more women give, they are likely to change not only what is funded but how they raise money, because female philanthropists often prefer to raise money in a group.
Three years ago, the Red Cross raised the ante in its women’s program, called the Tiffany Circle, to $100,000 a year, and pulled in 61 new members the first night.
“We raised over $6 million in 30 seconds,” said Melanie Sabelhaus, a former deputy administrator at the Small Business Administration who heads the Tiffany Circle, “and not one of the women picked up the phone and asked her husband.”
Read the full story: Women exert new influence on philanthropy | Reuters via www.reuters.com
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics.
Follow Me:
{ 0 comments… add one now }