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Oct
22

The Online Influence of Forbes’ Most Powerful Women

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Forbes recently published its annual list of the 100 Most Powerful Women. The list includes leaders from the political, media, entertainment, non-profit, and business worlds, including U.S Secretary of State Hillary Clinton, PepsiCo Inc. Chairman and CEO Indra Nooyi, and entertainer Lady Gaga.

It’s safe to assume that these women have a great deal of influence in their respective industries, but how influential are they online? That’s exactly what Klout, a company that measures the online influence of people across the web, wanted to know. Using the company’s tools, it released its own list of The Forbes’ Most Powerful Women with Klout.

While the Forbes list was topped by German Chancellor Angela Merkel, Hillary Clinton, and Brazillian President Dilma Rousseff, those weren’t the same women who came out on top of Klout’s list of online influencers. Instead, the top three online influencers are Lady Gaga, Ellen Degeneres, and Arianna Huffington of The Huffington Post and AOL.

You can compare the two lists by following the links above. Regardless of who comes out on top of the Klout list, it’s good to see women making inroads in gaining a voice in business, politics, and media thanks to the tools of the social web.

What do you think of the Forbes vs. Klout lists? Leave a comment and share your thoughts.

Image: Flickr

Susan Gunelius

Susan Gunelius is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media. Her most recent books, 30-Minute Social Media Marketing, Content Marketing for Dummies, and The Complete Idiot's Guide to WordPress, are available now. Susan’s marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world.

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