Whether you’re a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don’t, you need to start one).
A company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a social place where you can offer meaningful and relevant information to your audience and build the brand experiences and brand perceptions that you want customers to have. Unlike Facebook, Twitter, and other social media destinations, you’re in control of your company blog.
Who Has Time?
Writing, managing, and marketing a blog is time consuming. As a business owner, you might not have the time to blog on a daily basis. Successful blogs are updated frequently with fresh content, so a stagnant blog won’t help your business. In fact, an inactive blog could hurt your business.
You Need Help!
If you don’t have time to learn and do everything required to run a successful company blog, then you can hire a professional blogger to help you. Most professional bloggers work from their own homes as independent contractors or they offer blog writing as part of their company’s marketing or freelance writing services.
It’s important that you hire a professional blogger, not just a writer. An experienced blogger knows how to create a successful blog. They have the experienced needed to immediately start writing compelling content for you, interact with your audience on your blog and across the social web (if you want them to), promote and market your blog, optimize it for search engines, analyze performance results, and more. Pricing will depend on the blogger’s experience and which tasks you want him or her to do for you (e.g., writing, marketing, search engine optimization, performance tracking, and so on).
If you decide to hire a professional blogger, make sure you have a complete understanding of that person’s blog writing, social networking, blog marketing, and search engine optimization experience (depending on what skills you need and want to pay for) before you hire him or her. Not all professional bloggers are the same. Experience counts for a lot when it comes to hiring a blogger who can actually help you grow your business through your blog.
You get what you pay for, so hire wisely. Your company’s success will be greatly affected by your blog investment decision today.