Comments on: What Does it Take to be a Thought Leader? http://www.womenonbusiness.com/what-does-it-take-to-be-a-thought-leader/ Leading Site for Business Women Around the World Sun, 05 Feb 2012 23:43:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Craig Badings http://www.womenonbusiness.com/what-does-it-take-to-be-a-thought-leader/#comment-4790 Craig Badings Thu, 29 Jul 2010 11:02:17 +0000 http://www.womenonbusiness.com/?p=4253#comment-4790 Bonnie, it is great to see so many thought leadership discussions taking place around the world including the panel discussion you attended. I agree with your sentiments - there are no thought leaders out there who haven't willingly and openly shared their information/insights. I think the one aspect missing from your points is the most critical and that is undestanding your target publics issues/concerns/challenges, etc. Once you have done this you can then target them in a way that addresses these. I believe that this is the key to the success of a thought leadership campaign. For aremed with this knowledge you are far better able to host the debate around a topic of interest or deliver great insights to help your target publics in their lives beyond merely selling them a product or service. Bonnie, it is great to see so many thought leadership discussions taking place around the world including the panel discussion you attended. I agree with your sentiments – there are no thought leaders out there who haven’t willingly and openly shared their information/insights.

I think the one aspect missing from your points is the most critical and that is undestanding your target publics issues/concerns/challenges, etc. Once you have done this you can then target them in a way that addresses these. I believe that this is the key to the success of a thought leadership campaign. For aremed with this knowledge you are far better able to host the debate around a topic of interest or deliver great insights to help your target publics in their lives beyond merely selling them a product or service.

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