What Four Letter Words are in the Way of Your Career?


In business, there are a variety of words that, when used in the context of women, have become akin to “four letter words.”

Marcy Twete, founder and CEO of Career Girl Network, has identified a few of these words such as driven and family-oriented. While these words can be viewed as positives when they’re associated with men, they’re seen as just the opposite when they’re associated with women in the business world.

Marcy asks, “There are thousands of men in America who rise fast and have families. Why can they have it all, but women can’t? Could it be because they don’t see any of the above [words such as driven and family-oriented] as four letter words?”

You can follow the link below to read Marcy’s complete article, which is sure to get you thinking about the “four letter words” that are holding back your career and how you can change that pattern.

Get the details: Dangerous “Four Letter Words” for Women in Business via careergirlnetwork.com



Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

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