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	<title>Comments on: When a Company Talks Values</title>
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	<link>http://www.womenonbusiness.com/when-a-company-talks-values/</link>
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		<title>By: Cecilia Edwards</title>
		<link>http://www.womenonbusiness.com/when-a-company-talks-values/#comment-1004</link>
		<dc:creator>Cecilia Edwards</dc:creator>
		<pubDate>Wed, 22 Apr 2009 13:15:04 +0000</pubDate>
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		<description>Values (and mission statements, core beliefs, etc.) are only worthless is they were created as marketing PR versus tools that help create and drive a company culture that is in alignment with success.  As a strategy consultant, I have worked with companies that could tell you what their values were or how they were lived out.

On the other side, I have worked with companies that use their values and mission statements to drive their every day business decisions.

A well known example of this is how Johnson &amp; Johnson handle the Tylenol tampering issue in the early 80&#039;s.  People&#039;s safety first.  They asked people to stop using the products before anyone had a chance to suggest it.  It was part of their values.

I agree with Susan, it&#039;s really about whether or not you live your values.

Cecilia Edwards
www.ceciliaedwards.com</description>
		<content:encoded><![CDATA[<p>Values (and mission statements, core beliefs, etc.) are only worthless is they were created as marketing PR versus tools that help create and drive a company culture that is in alignment with success.  As a strategy consultant, I have worked with companies that could tell you what their values were or how they were lived out.</p>
<p>On the other side, I have worked with companies that use their values and mission statements to drive their every day business decisions.</p>
<p>A well known example of this is how Johnson &amp; Johnson handle the Tylenol tampering issue in the early 80&#8242;s.  People&#8217;s safety first.  They asked people to stop using the products before anyone had a chance to suggest it.  It was part of their values.</p>
<p>I agree with Susan, it&#8217;s really about whether or not you live your values.</p>
<p>Cecilia Edwards<br />
<a href="http://www.ceciliaedwards.com" rel="nofollow">http://www.ceciliaedwards.com</a></p>
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		<title>By: Eileen McVety</title>
		<link>http://www.womenonbusiness.com/when-a-company-talks-values/#comment-943</link>
		<dc:creator>Eileen McVety</dc:creator>
		<pubDate>Sat, 18 Apr 2009 13:03:50 +0000</pubDate>
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		<description>Catherine,

Thanks for posting. Mission statements, values, core beliefs...they&#039;re great fodder for satire but other than that, pretty worthless :)</description>
		<content:encoded><![CDATA[<p>Catherine,</p>
<p>Thanks for posting. Mission statements, values, core beliefs&#8230;they&#8217;re great fodder for satire but other than that, pretty worthless <img src='http://www.womenonbusiness.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Catherine Cantieri, Sorted</title>
		<link>http://www.womenonbusiness.com/when-a-company-talks-values/#comment-931</link>
		<dc:creator>Catherine Cantieri, Sorted</dc:creator>
		<pubDate>Fri, 17 Apr 2009 14:56:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.womenonbusiness.com/?p=1082#comment-931</guid>
		<description>Agreed! The Signal to Noise blog has a similar post up today: http://www.37signals.com/svn/posts/1676-the-difference-between-truly-standing-for-something-and-a-mission-statement

It&#039;s a meme, and a very good one: don&#039;t talk about your values, live them!</description>
		<content:encoded><![CDATA[<p>Agreed! The Signal to Noise blog has a similar post up today: <a href="http://www.37signals.com/svn/posts/1676-the-difference-between-truly-standing-for-something-and-a-mission-statement" rel="nofollow">http://www.37signals.com/svn/posts/1676-the-difference-between-truly-standing-for-something-and-a-mission-statement</a></p>
<p>It&#8217;s a meme, and a very good one: don&#8217;t talk about your values, live them!</p>
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