Apr

Women Business Owners Go Green and Global

A survey of 1,200 women business owners conducted by the Women’s Business Enterprise National Council (WBENC) discovered three interesting trends about female business owners. According to a post on WomenEntrepreneur.com by Eva Gumpel, women business owners are going green, going global and giving back to their communities (dubbed the 3 ‘G’s by Eva).

The survey found that:

25% of women business owners are taking their businesses to international markets.
71% of women business owners are actively making their companies greener (by changing their products or their company policies).
53% of women business owners are giving 1%-5% of their profits to philanthropic causes.

Way to go ladies!

Technorati Tags: women in business,women entrepreneur,womenentrepreneur.com,entrepreneur.com,women business owners,female entrepreneurs,female business owners,women in business statistics,businesswomen,women on business,WBENC,women’s business enterprise national council

Susan Gunelius

Susan Gunelius is a 20-year veteran of the marketing field and has authored eight books about marketing, branding, and social media. Her most recent books, 30-Minute Social Media Marketing, Content Marketing for Dummies, and The Complete Idiot's Guide to WordPress, are available now. Susan’s marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world.

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