Post by Amy Blais, contributing Women On Business writer I recently attended a forum hosted by the New York Women’s Agenda, a partner of the WPEO, on a program at the NYU School of Continuing and Professional Studies. The program is focused around women’s leadership and business skill building. While I attended to support the program and learn more about it from an … [Read more...]
Archives for March 2009
Don’t Work in a Goat’s Stomach
Post by Frances Cole Jones, contributing Women On Business writer When I was working in the nine-to-five world, there was a gentleman down the hall whose office inevitably looked like it had been stirred up with a stick: a desk loaded with piles of paper, dirty cups, takeout containers, a magic 8 ball, and a keyboard that looked like you’d be better off wearing a hazmat suit … [Read more...]
The ‘Boss Exam’ – will you pass?
Figuring out if you are a fantastic boss or not can be tricky. Here are some questions to ask yourself when getting real about whether or not you are. Answer them yourself AND give them to your staff – I dare you! You will learn a lot about yourself. … [Read more...]
Behind Every Great Idea Lurks Many Critics Waiting to Make It a Bad One
Post by Tanya Goodwin-Maslach, contributing Women On Business writer You remember when you just started something, and all the creative juices were flowing, your mind was abuzz constantly, and you thought “Who’s NOT going to love this?!” Well at the dawn of your first major success, that first big milestone, your critics will peep out from behind the corner and show you the … [Read more...]
Do We Need to Be Selfish to Be Successful?
When we first came into this world as infants, we were very focused on having our immediate needs met. Life was simple. With more "socialization", we began to respond to those around us and our thoughts turned outward. Our parents, friends, and teachers were more interested in finding ways to have us please them than to have us please ourselves and we lost touch with whatever … [Read more...]
Authenticity: “I’ll Buy That!”
We have all experienced them, the random personal questions that are asked as we try to access our personal finances online. The six figure code of letters and numbers we enter are required just to request a friend on Facebook. All around us are forms of authentication. Since the passing of the Patriot Act, most online transactions and information gathering platforms require … [Read more...]
The Very Hungry Caterpillar
Unlike George Bush, who famously cited The Very Hungry Caterpillar by Eric Carle as one of his favourite books from his childhood despite it having been published when he was 23, I was born after its publication and have very fond memories of reading it as a child. This year marks its 40th anniversary, and it is still a much-loved classic. Yesterday also marked the beginning … [Read more...]
Social Networking and Blogs are More Popular Than Email
Did you know that statistics show social networking and blogs are now more popular than email? Are you leveraging social networking and blogs to grow your business or further your career? Learn more in my guest post on the Womenkind.net (an ad agency based in New York City) blog, Social Networking and Blogs are More Popular Than Email. … [Read more...]
Marketing in an Economic Downturn
Post by Dr. Marsha Firestone, contributing Women On Business writer During tough economic times, business owners are forced to cut costs. Marketing is often one of the first things to be reduced, but that doesn’t mean it stops. You just need to learn to market in a different way. If your marketing budget is changing, your techniques will have to change as well. Don’t let … [Read more...]
How to Drive ROI on Direct Mail
Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney Bowes Direct mail is a cost-effective and highly successful marketing tool that helps business owners retain and acquire customers in the current economic environment. To effectively drive ROI with direct mail, consider the following tips to maximize its impact while keeping associated costs in … [Read more...]