If you want to get noticed in a noisy world, your message needs to be better, not louder. And, it needs to be delivered with polish and panache. Your budget may have limitations, but your imagination doesn't, so just because you own a small business doesn’t mean you're off the hook for big thinking. Or, big execution. Need a tangible? Your website. Thinking like a big … [Read more...]
Archives for January 2013
Maximize Your Time
3 Easy Tips to Maximize Your Time Working from home is often hard to balance with all the other things that happen throughout the day. Sometimes it can feel like we need just a few more hours in the day to get it all under control. I'm sharing a few tricks I've perfected along the way to make the most of my time and gain that extra hour or two. 1. Set the timer! …or … [Read more...]
The Status of Women in Media Is Not Good
The status of women in U.S. media in 2012 isn't good. In fact, it's extremely disappointing. Women's Media Center put together a variety of statistics from research conducted by various organizations over the past couple of years and published the data in a report called "The Status of Women in the U.S. Media 2012." The report authors, Robin H. Pugh Yi, Ph.D. and Craig T. … [Read more...]
Booth Babes – The Dirty Side of Trade Shows
If you're an attractive, young woman in business who has worked in sales or marketing (and sometimes, even if you haven't worked in those departments), you've probably been sent to a trade show (or marketing event) to "man the booth" for the primary reason to attract male attendees to the booth. Sadly, the concept of "booth babes" has been around for a very long time and is … [Read more...]
Retirement and Your Finances – From the Women on Business Archives
The start of a new year is a great time to re-evaluate your finances and retirement savings plan. With that in mind, I thought it would also be a good time to take a trip through the Women on Business archives to find some great articles about retirement and finances that you might have missed. Whether you're nearing retirement age or not, and whether you're self-employed or … [Read more...]
The Ties that Bind
As I had a conversation today with a colleague about the benefits of releasing negative company, I wondered does the same theory apply to entrepreneurs? As individuals we know that we have to be aware of the people we surround ourselves with and the energy they bring, but can we bring that thought into our business as well? Maybe we can and here’s where I think we should … [Read more...]
My New Traveling Office
If you are a road worrier, driving from client to client, the automobiles debuted at this years Consumer Electronics Show might make your life a little easier. I do most of my traveling on the plane and things like Virgin Atlantic's seat plug ins, and various carriers Wi-Fi make traveling a lot more efficient. When I am in town and driving to client meetings it is hard to be … [Read more...]
The Sad Reality of Americans with PhDs and Food Stamps [Infographic]
Did you know that according to the U.S. Bureau of Labor and Statistics, one in three Americans with bachelor's degrees work in jobs that the Labor Departments reports do not require college degrees at all? Yes, some of those people are working in jobs that don't require college degrees by choice, but many are working in these jobs by necessity. As a new infographic from … [Read more...]
Brand journalism 101: Tell a Better Story
If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort "brand journalism" out of 2013 STAT. Brands, of course, love it, because it enables them to bypass the media and take their message directly to the … [Read more...]
What Four Letter Words are in the Way of Your Career?
NEWS AND INSIGHTS UPDATE: In business, there are a variety of words that, when used in the context of women, have become akin to "four letter words." Marcy Twete, founder and CEO of Career Girl Network, has identified a few of these words such as driven and family-oriented. While these words can be viewed as positives when they're associated with men, they're seen as just … [Read more...]