Guest post by Kari DePhillips (learn more about the author at the end of the article): When it comes to maximizing your online marketing budget and getting the most out of every dollar spent, PR is almost always the way to go. A 3-minute segment on the Today show or a profile piece in a glossy magazine can be more effective at introducing new people to your brand and … [Read more...]
Archives for July 2013
Global Business Attitudes to Risk – What are the Facts?
Guest Post from Lloyds of London: The modern world of business is incredibly fast paced and quick to develop. The globalisation of business and the way in which new technologies have allowed us to communicate data and information instantly, have contributed to the creation of a system that is both incredibly responsive but also faces a great number of … [Read more...]
Building a Customer-Centric Brand with Social Media
Sponsored by VISA Business: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business … [Read more...]
Work or Play: Staying Motivated at the Office During Summer
Women who work from home have a different set of challenges than those who spend the hours of 9-5 (and then some) at the company office. Obviously, these women, too, have their own set of challenges, particularly if they have young children or are required to travel often for their jobs. Point being, it's often very hard for women to stay focused on the job under optimum … [Read more...]
Branding Your Business: 6 Tips Every Business Should Follow
Guest post by Bek Davis (learn more about the author at the end of the article): Branding your business takes a considerable amount of time and energy, but it is something you shouldn’t disregard as being optional. Every business, whether you’re a small startup or major corporation, has a brand. This brand sends a message to your potential customers and clients, and should … [Read more...]
Women of Innovation – Karie Willyerd, PhD
Karie Willyerd Ph.D. is a highly successful business woman. She is Vice President, Learning & Social Adoption at SuccessFactors, an SAP Company. Early in her career, she shifted her way of thinking about executive roles and jobs to: Identify problems and needs in a company. Identify where a company was disappointed and needed fixing Focus on new alignment with goals … [Read more...]
Cost of Bachelor’s Degrees Across the Globe [Infographic]
How much did your bachelor's degree cost? If you're thinking of getting an undergraduate degree or you're saving up for your child's degree, costs are likely to be a consideration---particularly if you live in the United States where the average cost of a bachelor's degree is far higher than other countries around the world. According to an article on … [Read more...]
How to Save Money on Employee Cell Phones
Sponsored by Republic Wireless: Today's consumers expect businesses to be at their beck and call 24 hours per day. Social media certainly helps businesses communicate with consumers, but there is still a need for many employees to be accessible from remote locations via phone. Whether a salesperson has an important (and very needy) client or a tech employee needs to be … [Read more...]
Kelley Clements Keller, Esq. Joins the Women on Business Team
I am thrilled to announce that Kelley Keller has joined the Women on Business team of contributors. Kelley's knowledge of the law, particularly her experience with trademarks, patents, copyrights, and new media laws, will be available in her articles on WomenOnBusiness.com very soon! Sometimes you meet someone who has a massive amount of knowledge and experience in a field … [Read more...]
Women of Innovation – Carol Todd
Carol Todd is a teacher who works with special needs children and now one of the world’s most innovative leaders of the fight for online safety for children. Carol runs The Amanda Todd Legacy, named after her late daughter, Amanda, who died after being a victim of sexual cyber bullying, cyber crime, and sexual crime advertising. Carol formed the Legacy in order to work on … [Read more...]