Did you know that April 30th has been designated by the National Highway Traffic Safety Administration (NHTSA) as the day to raise awareness about the dangers of distracted driving caused by the use of cell phones by drivers, particularly texting while driving? This isn't a small problem. It's huge! At any moment in the United States, there are 660,000 people using cell … [Read more...]
Archives for April 2015
Grade Your Website Effectiveness to Boost Results
Is your website effective? Most business owners don't really know if there website is designed and coded in the most effective ways to drive the best results for the company. It looks good, sales are doing just fine, and traffic is on the rise. Unfortunately, that only tells you part of the story. If your business is dependent on its website (and how many businesses aren't … [Read more...]
5 Things I Wish I Knew in the First 5 Years of My Career
In my career in technology, I have helped many customers create wayfinding systems---the touchscreen-enabled systems that allow people to chart where they are and where they are going as they navigate a shopping center or college campus. Wayfinding is a lot like the lifelong effort of shaping a career. The first step is to identify where the “You Are Here” pin might be and … [Read more...]
Don’t Compromise Your Brand by Making These 3 Mistakes
There are two types of branding; there is personal branding and business branding. Personal branding is when you market yourself, and business branding is when you’re marketing your business. Often, entrepreneurs have the mindset to please everyone. That mindset typically comes from wanting to make a profit. Of course, entrepreneurs want to turn a profit, that’s one of the … [Read more...]
6 Proven Ways to Reduce Costly Employee Turnover
Brands targeting the teen market have a business model to produce and price goods inexpensively, anticipating the mentality of “disposability” that exists within their target audience. Sadly, many businesses work from that same mentality in their approach in hiring employees. And, unlike a pair of shorts from Forever 21, replacing employees is very costly. Billions of … [Read more...]
7 Ways Startups Can Use Trade Secret Law To Their Advantage
Sponsored by Kelly/Warner Law: Are you trying to get a startup off the ground? Do you have an original process, formula or thing that’s your business’ “ace in the hole”? If yes, then take a moment to consider how trade secret law can protect your genius and lead to increased profits. How so? Check out the 7 facts below. 1. If your invention or unique creation is not … [Read more...]
Equal Pay Day 2015 – Data Doesn’t Lie
Here we are again. Another year has passed and we're still talking about the gender pay gap. It's Equal Pay Day, so let's take a look at some of the latest statistics because data doesn't lie. According to a report from The National Partnership for Women & Families, An Unlevel Playing Field: America’s Gender-Based Wage Gap, Binds of Discrimination, And A Path Forward, if … [Read more...]
5 Habits Ruining Your Time Tracking and How to Fix Them
You're tracking time in the hope of staying productive. However, there are things that can ruin anyone's time tracking efforts. Many of them we do subconsciously. Let's take a look at the top five time tracking baddies and some solutions to make time tracking for you easier and more effective. The five bad habits and five good solutions to the problems caused by those bad … [Read more...]
A Social Call to Arms for Entrepreneurs and Investors
A “call to arms” may bring up savage images for many of us. But, according to Webster’s, it can also mean “a summons or invitation to undertake a particular course of action.” It’s the nature of the times we live in. Everyone wants more meaning in their lives. So few of us have every wish fulfilled – even if we have everything we ever wanted. Success, fortune and fame still … [Read more...]
Video Marketing – The Top 10 Misconceptions
As you look for ways to market your business, you’ve probably come across video marketing. Many business owners don’t understand the concept behind this term and have many misconceptions. How to Use Video Marketing There are two ways you can look at video marketing: First, you use video to market a product or service. Specific videos are created that describe your … [Read more...]