Are your content marketing efforts not paying off? Many businesses are in the same boat. Only 30% of B2B marketers say that their organization’s content marketing is effective, according to the Content Marketing Institute. After you’ve invested so much time and money in content marketing, not seeing the results you wanted is frustrating. There are some common reasons that … [Read more...]
Archives for April 2017
5 New Business Ideas for Women and How to Arrange for Funds
Sponsored by Small Business Loans Simplified: Women have now taken a step forward in entrepreneurship. The outlooks for new businesses have surpassed the monopoly of jobs and services. Here are a few business ideas that would motivate more women to come forward in the field of business with an easy way of funding. New Business Ideas 1. Beauty Salon Business in this field … [Read more...]
Is Your Business as Efficient as It Could Be?
Sponsored by Allied Time USA: If you own a small business, you're probably always thinking about ways to make it bigger and better. However, growth can only come if the setup you currently have is being utilized with peak efficiency. While that’s easier said than done, there are a set of tips which can help you achieve exactly that. Keep in mind, though, that the … [Read more...]
The 3 T’s of Authority Building for Women
As a female director at a marketing authority company, I am unquenchably curious, both professionally and personally, as to how women secure themselves a place at the table – how they distinguish themselves in their fields and become the go-to experts. It’s tempting to think that since its 2017, women do it the same way as their male counterparts, through a fierce work ethic, … [Read more...]
Am I Stealing Someone Else’s Work??
In working with online entrepreneurs, I am often asked about copyright and content generation. In an earlier post, I went over what copyright law is, and how it can best be used to your advantage. Another piece of that, however, is how to be sure you are not using someone else’s work! With all of the available content online these days, chances are you will not be the first … [Read more...]
Tracy Yu Joins the Women on Business Contributor Team
I'm pleased to introduce another new writer who has joined the Women on Business Contributor Team -- Tracy Yu. Tracy is a writer and social media marketer with a passion for promoting women in the workforce. You can learn more about Tracy in her bio below. Please join me in welcoming Tracy to Women on Business! About Tracy Yu Tracy Yu is an experienced writer and social … [Read more...]
5 Reasons No One is Following Your Business on Twitter
Almost one-quarter of adult internet users are on Twitter, so it makes sense to include this platform in your marketing plans. By using Twitter, businesses can build brand awareness, promote their content, and drive traffic to their websites. However, that only works if people are actually following you. If no one is following your company on Twitter, you won’t benefit much … [Read more...]
3 Tips for Creating An Offering Around Your Expertise
You can use your life and work experience to help you create an amazing solution for others dealing with an issue you've faced. You see, what you have been through, what you have learned, and what you have come to feel passionately about may just be the root of a product, program, or service you can create to help others. As a personal branding consultant, I work with … [Read more...]
5 Unexpected Job Interview Tips that Work
Sponsored by Brock Beauty Inc. You’ve gotten a call from a company you really want to work for asking you to schedule a job interview. Congratulations! The next step is making sure you nail the interview and get the job offer. Don’t worry! Few people are comfortable in an interviewing situation, including the interviewer! However, there are things you can do to stand out … [Read more...]
Osayi Emokpae Lasisi Joins the Women on Business Contributor Team
I'm happy to announce that Osayi Emokpae Lasisi has joined the team of contributing writers at Women on Business. Osayi is based in Africa where she leads a community of over 2,000 professional African women. Osayi loves to talk about using new media to build businesses, and one of her greatest passions is virtual summits. In fact, she talks so much about virtual summits … [Read more...]