So, your Instagram isn’t working as you want it to. Perhaps your account isn’t growing at the rate you want it to. Or maybe your audience has stopped engaging with you. Or maybe you’re just out of ideas for content – and all your images and videos become interchangeable. If that’s the case, there’s no need to panic – it happens; growth stagnates, there aren’t as many people … [Read more...]
Archives for October 2017
This is Why You Should Learn from Women Leading in Business
Sponsored by Testclear: The number of female executives has increased in recent years. In fact, 2016 marked the year in which there were the most female CEOs, according to S&P Global Market Intelligence. For a business to grow, it must be open to different styles, methods, and procedures. Women have essential traits which can be used in particular leadership methods … [Read more...]
How to Disrupt the Gender Inequality Discussion in 3 Steps
Though I consider myself an eternal optimist, the current research into gender inequality in the workplace is disconcerting, with the gender gap not expected to close until 2186. Still — and here's the optimist in me — this lag actually reveals opportunity. Discussions around addressing this gender gap are louder than ever, and it seems obstacles to it are more structural … [Read more...]
New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know
In the market research industry, our daily jobs usually entail project work, tight deadlines, and demanding clients. This fast-paced environment is great for women: we are scientifically proven to be better at multi-tasking, are more detail-oriented, and are better communicators than our male counterparts. But the same thing that makes our field a great fit for us works against … [Read more...]
6 Basics of Media Pitching
Public relations is not something that comes easy. It takes a lot of time, relationship building, and hard work. However, if your budget doesn’t allow you to hire a professional, there are a few simple things every business owner can do to build up their reputation through PR without much effort. 1. Build up Your Network Yes, I know it sounds easy enough, but so many miss the … [Read more...]
3 Accounting Tools Every Mompreneur Needs to Know
As a mompreneur, your time is scarce. Between establishing sales, feeding hungry children, creating new products, and convincing your kids to do their homework, accounting is probably the farthest thing from your mind. The last thing you want to do is spend hours of your day hunched over a cluttered, Cheerios-littered desk balancing the books, right? Or maybe you think … [Read more...]
Things to Know When Choosing Big Data Solution Providers
Sponsored by Glassbox: The potential of big data in adding value to your business operations can’t be overlooked. Big data gives you insights for offering better services to clients so your business is more competitive in the marketplace. Since the market is shifting constantly, big data is the key to ensuring your business adapts to the changes quickly. The fact that it … [Read more...]
Really Important Personal Branding Tips For Women Entrepreneurs
Sponsored by Money Metals Exchange: Every single woman entrepreneur who has an online presence has her own personal brand, similar to what large corporations use these days. Every single blog post, photograph, tweet, and status update that is shared will become a part of the cumulative brand image of the woman. It's really important to be sure that personal branding is … [Read more...]
Eunice Gatheru Joins the Women on Business Contributor Team
I'm happy to announce that Eunice Gatheru has joined the team of contributors at Women on Business. Eunice is from Nairobi, Kenya and will definitely bring fresh perspectives in her content. Please join me in welcoming her and read her bio below to learn more about her. About Eunice Gatheru Eunice Gatheru is a Content Writer and Branding Strategist with over 20 years’ … [Read more...]
10 Qualities of a Successful Female Entrepreneur
A couple of years ago, I quit my 13 year career with a FTSE30 company to set up my own online business. The driving force behind my decision was the fact that I have two young sons, and I was sick of not being there for them. I felt like I was in a permanent state of compromise. If one of my boys was ill or had a school play or concert, I had to choose; miss the event and … [Read more...]