The following is a validation that we still have a long way to go to make change happen when it comes to beliefs and perceptions about little girls and education. When I did research for my GUTSY book (due out in January) I was both frustrated and delighted with the studies that show how our own adult anxieties are picked up by little learners. The more we can … [Read more...]
Bethenny Frankel, Best Books on Start-ups, and 7 Leadership Attributes
What Can We Learn From Bethenny Frankel on Business? Bethenny Frankel is known as a reality star of Real Housewives of NYC, during that time Frankel started Skinnygirl cocktail. Which was sold for a reported $120 million. It was subsequently pulled from Whole Food Market shelves in August 2011 after it was discovered not to meet Whole Food's quality standards due to … [Read more...]
Are They Contractors or Staff?
One of the more complicated tasks for a business owner is being able to correctly classify the people working for you. As a one man shop it it’s fairly easy, when you pull someone in it is a temporary arrangement. As a larger operation, it gets a bit tougher. The Department of Labor and the IRS have just made this issue more complicated. The Department of Labor and the IRS … [Read more...]
The Road to Success
For entrepreneurs the road to success can be very bumpy and full of twists and turns (I know, very cliché, but true). Everyone needs to ask for directions once in a while or pull out the road map to double check the directions. The same can be said for business owners, all of them, especially entrepreneurs. It’s a tough business to survive in. The new book, Small Business … [Read more...]
The Cost of Business
In our current situation many companies are cackling about how much money they have saving on services and are doing their fair share to keep pushing prices down. On the surface this savings looks good to many companies, but as soon as the economy turns around these services are going to go back to the increased costs they deserve and then what? Well in my years I have observed … [Read more...]
Inbound Marketing: Great Read for Inexperienced Online Marketers
I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don't have any experience in marketing their business online. With that being said, it's not a book I would recommend to those who already have a strong basic … [Read more...]
Discover How You Can Benefit from Content Marketing
Following is an edited excerpt from my latest book, Content Marketing for Dummies, which teaches individuals and business owners how to create and publish online content that can help you reach your goals. The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers. The idea is to … [Read more...]
Leadership and Feminism
In our recent GUTSY WOMEN LEADERS retreat I showed a video of Isabel Allende when she was a presenter at a TED conference. She is one of my favorite authors; her novels are filled with the depth of what life is all about; love, sorrow, misunderstandings, and the courage to change. She mentions a conversation she had with her daughter who stated emphatically that feminism is … [Read more...]
GUTSY Leaders: “I Owe It to a Horse”
When I interviewed Sam Horn, I knew it would be a dialogue filled with quick and clever verbiage. You see Sam has written some fun and fascinating books about communication skills that take leaders through the roof; able to get their points across. How about this title “Tongue Fu”? It gives great guidance for diffusing verbal conflict. And her book “Pop” helps you find the … [Read more...]
What it Meant to be a Girl?
She was a precocious, spunky, creative little girl who roamed the halls of an exotic Manhattan hotel and learned about management at the young age of six and could become the CEO of just about any multi-national company. Her name was Eloise and she delighted kids and parents with her antics to the point that people would visit the Plaza hoping to catch of glimpse of her. There … [Read more...]