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When a business puts together a website, their primary aim is to market themselves. They use it as a way to be found, tell the world what they have to offer, and persuade people to buy their products or services.
Without a decent website, building market share is all but impossible. That’s why business owners seek out the best digital agency Birmingham has to get a user-friendly, well-branded, SEO-ready website built.
Often, the last thing on their minds is what their website says to prospective employees, but they should think about it. Without a skilled, dedicated, and efficient workforce, it’s impossible for a company to thrive, and the right website can attract the right kind of employees.
Remember, You’re Being Researched Too
People are very aware that they have a relatively small window of opportunity to make enough money to get through all of life’s most important events. If they take the wrong jobs, they may not be able to afford a home, to have a family, and to take care of themselves in retirement.
Potential recruits use your website to vet your company. They vet you every bit as thoroughly as you vet them. The natural starting point for this type of research is your website.
To Prepare for the Interview
Many prospective employees find out what your firm does and how you do it using your website. They go to your About page to learn your history and ethos, and they visit other pages to get a better understanding of the services and products you offer.
To Determine Whether You’re a Good Fit for Them
Prospective employees want to be sure that they’re working for a firm that is forward thinking and has a good reputation. They know that within a few years, they’ll probably move on and find another job, so they’re mindful of how their time with your company will look on their resume.
Many also ask themselves if they would feel proud to tell their friends and family that they work for you. If your website is dated, slow, and poorly designed, chances are you’ll be keeping some of the best candidates from applying.
To Check out Your Culture
The website a company has is also a reflection of its culture. It’s where they share information about what they’re about, their values, goals, what they do for the local and larger community, partners, and employees. People who are interested in working for you will want to see that you’re an inclusive employer that values and celebrates its workforce.
So, if it has been a while since you shared the positive things your company is doing on your website, you may want to fix that. You should also periodically review your site to make sure you’re speaking effectively to your audience. If improving your chances of recruiting the best people is one of your goals, pay particular attention to your About Us, Meet the Team and Jobs pages.
You can find out more about how modern professionals use the web to seek out the best career opportunities, by clicking here.