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In this day and age of advanced technology, a website is as important as your business. It’s more of a marketplace. A place where consumers can get various products and services without much hassle. Therefore, before diving into the intricacies of websites and their functioning, you’ll have to consider a number of factors.
Web design is one such factor. Your website’s design is the first point of contact between you and your customers. The design of your website should, therefore, be captivating and attractive at the first glance, modern, and most importantly easily navigable.
To help you get started, here are the most vital components of web design:
1. Always Do Your Research
It always pays off to do your homework. This research includes understanding the main objective of the website. Who is your target audience? What do you intend to sell? You should strive to answer these critical questions before embarking on the project.
Hence, it’s important for you to always think of your target audience. You don’t want to design a website geared for technology while the audience is waiting for relationship advice.
2. Maintain Simplicity
It’s always important to keep things simple, especially when it comes to web design. Have you ever opened a website and all of a sudden pop-up messages fill your screen? Even worse, you’ve probably come across a website where everything seems to be all over the place.
If this is the case with your website, you can be sure customers won’t spend more than a minute on it. If you have multiple things displaying and happening at the same time, a user is bound to get confused. As such, it’s critical for you to maintain simplicity by organizing your content with carefully planned pages. If there are unnecessary pages, get rid of them.
3. Font Size
Many people overlook this factor. Fonts can change the feel and look of your website. This is because different fonts create different perceptions. Some make your website appear fun, while others make it more business-oriented or serious.
While picking fonts, make sure you consider your company’s style and culture. Also, ensure you keep a close eye on the font size. The content should be easy to see.
4. User Experience
This is the most important part of web design. The user has to feel at home while navigating your website. In fact, the best way to achieve this is for you to try navigating the site yourself.
Go through every aspect and ask yourself whether there is anything you can do to make it easier to navigate. In addition, you can include a sitemap to help your users identify where they are on the website. What’s more, sitemaps will help search engines rank your website so you can get more traffic.
5. Maintain Consistency
Consistency is key to your website. This means avoiding instances such as creating one page with font size 15 while another has font size 12, which can be confusing to the consumer. Also, make sure you use the same terms for the same meaning. For example, if you’re providing instructions, don’t use ‘clear’ in one web page and then use ‘delete’ in another.
The Bottom Line
Creating a blog isn’t as difficult as many people make it seem. There are many other factors you need to consider in web design, but these are the most important. Therefore, it’s imperative for you to go through each of them before you start any work on your website project.
Take some time to sit down with a team of experienced web designers to discuss these issues. Remember, your website is the front desk to your business. Happy website designing!