Brought to you by Oberlo: Digital marketing can be one of the most efficient methods for attracting a new customer base, but not without a solid foundation. Unless you try to harness the slim chance of going viral, you’re going to have to build your audience from the ground up, cultivating it from social … Continue Reading
The Long and Short of an Effective Employee Development Program
Brought to you by eLearningIndustry: Many people believe that their learning curves come to an end the moment they complete college. The truth, however, is that learning is a never-ending process. The day you … Continue Reading
How Big Is It? Measuring the Impact of Change
Imagine this… as a project team member you know a change is coming, but you have no idea how big the change really is [scale and/or significance], and who will be impacted the most. The team begins to feel … Continue Reading
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5 Steps to Create a Successful Email Marketing Campaign
Email marketing works, but you can't start collecting email addresses and sending mass email messages with the expectation that you'll suddenly see a huge jump in sales. It's far … More
PR Strategy Session: 6 PR Types to Leverage in Your PR Outreach
When planning a PR campaign, the best place to start is the finish — what do you want to gain from your outreach? What outcome would be the best for you and your brand? Your … More
Freelancers: Stop Making These 5 Mistakes if You Want to Survive
You escaped the corporate grind and became a freelancer. Congratulations! I know how liberating that can be! The gig economy is thriving and there has never been a better time to … More
The Most Engaging Way to Market Your Brand
We’re constantly bombarded with messages from marketers, advertisers, and publicists, but how much of it do we actually absorb or gain information from? Few professionals actually … More
How to Get Ahead in Your Business Management Career
Brought to you by Institute of Physics and Engineering in Medicine: A business management career is often challenging to navigate. Knowing how to avoid stalling and not … More
Top Tips for Small Business App Development
Brought to you by Netguru: Once the first question for startup businesses was, "Do we need a website?" Now it’s, “When can we build an app?” Sometimes it feels almost … More
Best Tech Trends for Small Businesses
Brought to you by RetouchMe: Small business must always try to stay current with trends in order to compete with larger companies. As an entrepreneur, you might not be at the … More
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Women on Business School
How to Write Messages that Convert Leads into Sales
How to Write Messages that Convert Leads into Sales, is just $79! You'll get my complete copywriting system, including 13 worksheets in 12 modules that you can start using immediately to drive better results for every ad, piece of content, brochure, social media post, email message, newsletter, and so on that you … Continue Reading
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Recommended Tools and Resources
Want to know the tools and resources used to keep Women on Business running? We get asked for recommendations on a wide variety of applications for businesses and websites to streamline tasks, increase sales, and save money. Below is a list of some of our favorite tools. These are the applications we can't live without! Many of the links on this … Continue Reading