I started my first business thirty years ago, and I like to think that my businesses and myself are works in progress; we always are learning and then shifting, adapting, and growing. But lessons come from the most unexpected places, like the 23-year-old corn snake named Moe that came with my husband when we … Continue Reading
Web Design Tricks to Improve Engagement
Sponsored by ReferLocal: There are a number of ways you can optimize your website for search engines. Most will list content creation - specifically blogs and videos - as the primary method to improve search … Continue Reading
How to Use Basic Psychology to Bring in More Customers
When you’re developing a marketing strategy, it’s not enough to just make sure you’re covering all your bases. You have to adopt new techniques to give your business an edge over the competition. One of the best … Continue Reading
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What Are the Secret Ingredients for a Brilliant PPC Campaign?
Sponsored by Summon Digital: Whether you're a freelance writer, designer, architect, or local contractor, PPC advertising is one of the most effective, affordable, and versatile … More
6 Steps to Build a Healthy Company Culture that Spurs Growth
A healthy company culture helps employees feel confident and valued, and employees who feel like this are more likely to be productive with their work. So, when it comes to your … More
Advocating for What You Need
Have you ever been in a role where you want to make a change happen, but don’t have the authority to get it done on your own? If you have, you were an advocate. This challenging … More
Retail Trends for 2019
Sponsored by StickerYou: The end of the year is a wonderful time to reflect on personal and professional growth. Additionally, the end of the year is also the perfect time to … More
Top 5 Social Media Tips to Give Your Coffee Shop an Extra Edge
Sponsored by Gourmesso: Coffee is more than just a beverage. It's a culture, an emotion, and so much more, which makes it a popular and loved drink across the world. If you own … More
Career Development: Are Online Courses Worth It?
Lifelong learning has been a buzzword for the past couple of decades. Although the term itself and the notion behind it were created in the 1990s, lifelong learning has never been … More
Why and How Women Make Successful Franchise Owners
Every day in the United States, women start about 850 new businesses. With equal rights at the forefront of the nation’s cultural conversation, women are becoming more and more … More
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Women on Business School
How to Write Messages that Convert Leads into Sales
How to Write Messages that Convert Leads into Sales, is just $79! You'll get my complete copywriting system, including 13 worksheets in 12 modules that you can start using immediately to drive better results for every ad, piece of content, brochure, social media post, email message, newsletter, and so on that you … Continue Reading
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Recommended Tools and Resources
Want to know the tools and resources used to keep Women on Business running? We get asked for recommendations on a wide variety of applications for businesses and websites to streamline tasks, increase sales, and save money. Below is a list of some of our favorite tools. These are the applications we can't live without! Many of the links on this … Continue Reading