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Women on Business

Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

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The Power of Personalization on Social Media: How to Tailor Your Content to Your Target Audience

March 30, 2023 By Contributor Leave a Comment

Brought to you by Developers for Hire: Today, social media has become an integral part of our lives. Whether we want to connect with friends and family, stay informed about current events, or build our businesses, social media provides a platform for us to do so. With so much content being shared on these … Continue Reading

5 Critical Things Entrepreneurs Must Understand about Delegation to be Successful

March 28, 2023 By Susan Gunelius Leave a Comment

If you have dreams of building a wildly successful business that brings in millions of dollars per year, it's unlikely that you'll be able to do it alone. You can only grow so much by yourself, and no, it's not … Continue Reading

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10 Proven Tips for Small Business Gift Card Marketing

March 26, 2023 By Susan Gunelius 1 Comment

A 2022 survey by YouGov.com, conducted for CreditCards.com, revealed that 47% of American adults have at least one unused gift card. That means the merchants keep all of the money they made from the original gift … Continue Reading

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Entrepreneurs Shouldn’t Be Distracted by Low Hanging Fruit

March 24, 2023 By Susan Gunelius 4 Comments

What's most important to you as an entrepreneur? Are you trying to make a quick buck or are you trying to build a sustainable income stream? Do you want to have to keep hustling to … More

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Tax Credits, Grants and Loans for Women Entrepreneurs

March 22, 2023 By Community Member Leave a Comment

Women-owned businesses are on the rise, and with them come numerous tax benefits and resources to help these businesses grow and succeed. From tax credits to government-sponsored … More

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Creating Multi-Sensory Brand Experiences

March 21, 2023 By Susan Gunelius Leave a Comment

A fundamental aspect of branding that many entrepreneurs miss is developing brand experiences that go beyond one or two senses. When you create a logo, ad, or package design, for … More

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Why the Best Business Advice Comes From an Unexpected Source

March 20, 2023 By Community Member Leave a Comment

Last July, I had a bit of a meltdown. I got sick and tired of being in Facebook groups and not seeing much return. I felt I had to be in them all the time, and I was so obsessed, … More

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How Authenticity Empowers Leaders – Even Introverts

March 19, 2023 By Community Member Leave a Comment

I’ve learned a lot about leadership over the years. The biggest lesson? Being authentic makes you a better leader. That means showing up as your true self at work — and for me, … More

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The Inequity of Equal Pay for Equal Work

March 18, 2023 By Community Member Leave a Comment

From the very moment I decided to jump headfirst into an industry nontraditional to women, I was always clear about needing to show up with my full self. There was never a time … More

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5 Steps to Develop Your First Communications Plan

March 17, 2023 By Andrea J. Sok Leave a Comment

Your business is growing and so are your communication needs. Do you have a plan for how you are communicating with your audience? A plan for communicating new product launches, … More

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How to Write Messages that Convert Leads into Sales, is just $79! You'll get my complete copywriting system, including 13 worksheets in 12 modules that you can start using immediately to drive better results for every ad, piece of content, brochure, social media post, email message, newsletter, and so on that you … Continue Reading

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Recommended Tools and Resources

Want to know the tools and resources used to keep Women on Business running? We get asked for recommendations on a wide variety of applications for businesses and websites to streamline tasks, increase sales, and save money. Below is a list of some of our favorite tools. These are the applications we can't live without! Many of the links on this … Continue Reading

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